Introduction to Business Administration

first cycle, Bachelor

The students:
• Identify the different business subareas;
• Understand the fundamentals of marketing;
• Understand the fundamentals of personnel management;
• Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business;
• Recognize relationships in the sense of the various relationships between the business functions;
• Can clearly differentiate central business terms from each other;
• Identify the most important constitutional and functional corporate decisions.

The students are also able to:
• Apply their knowledge to case studies;
• Present solutions professionally;
• Apply this knowledge to real business issues in the field of sports, culture and event management.

none

• Overview and context analysis of the most important subareas in business administration

• Subject and fundamentals of business administration in the context of economics:
• Business studies as science and differentiation from economics, management theory and leadership
• Operational functional areas
• Business decision theory
• Fundamentals of Management and Ethics
• Fundamentals of Human Resources and Organization
• Marketing Fundamentals

Fundamentals:
• of the constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment.
• of the functional business decisions: Materials management, production management, marketing.
• of business value creation processes and functions (value creation architecture and structure).
• of market, process and strategy-oriented management.

• Analysis and evaluation of case studies
• Business specifics in the field of sports, culture and event management

Vahs, D./ Schäfer-Kunz, J. (2015): Einführung in die Betriebswirtschaftslehre, 7. Aufl.
Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
Schauer, R. (2019): Betriebswirtschaftslehre, 6. Auflage. Linde Verlag, Wien.
Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Aufl.
Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.

Fachzeitschriften:
Betriebswirtschaftliche Forschung und Praxis (BFuP); Zeitschrift für Betriebswirtschaft (zfB); Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF); Journal of Business and Economics (JBE); Wirtschaftswissenschaftliches Studium (WiSt); BC-Zeitschrift für Bilanzierung, Rechnungswesen und Controlling; Die Wirtschaftsprüfung (WpG); Zeitschrift Führung + Organisation (ZFO); Harvard Business Manager; Der Betriebswirt; Der Betrieb, Strategic Management Journal (SMJ)

Module examination: portfolio

German

3

20

2.0

integrated course, case studies, discussion, group work, presentations

1

Team SCEM

first year of studies

bb.WIR.1

integrated lecture

Compulsory

not applicable