Business Planning(E)
level of course unit
Third Year
Learning outcomes of course unit
Upon successful completion of this course, students will be
able to:
1. Identify suitable paths to small business ownership.
2. Develop a feasibility study of the strengths and
weaknesses of the proposed business opportunity.
3. Demonstrate the ability to design and produce a
detailed written business plan.
4. Demonstrate the ability to create and deliver an effective
oral presentation of the new venture business plan.
prerequisites and co-requisites
basic knowledge in management, marketing and finance
course contents
- Discovering entrepreneurial opportunities
- Business Plan: Introduction, Sample Case and General
Outline
- Competitive advantage of small businesses
- Paths to Small Business Ownership
- The New Venture Business Plan
- Role, need and preparation of the business plan
- Developing the details of the business plan
- Finding sources of financing
- Preparing a targeted presentation
- Preparing a targeted pitch
recommended or required reading
- Harvard (2007): Creating a Business Plan: Expert
Solutions to Everyday Challenges, Harvard
Business School Press
- Ford et al. (2007): The Ernst & Young Business
Plan Guide, John Wiley & Sons
- Sahlmann (2008): How to Write a Great Business
Plan, Harvard Business School Press
- Brown (2015): Writing A Business Plan that Works:
Create a Winning Business Plan and Strategy For
Your Start-up Business, CreateSpace
assessment methods and criteria
written business plan, presentation and pitch
language of instruction
English
number of ECTS credits allocated
3
eLearning quota in percent
0
course-hours-per-week (chw)
2
planned learning activities and teaching methods
presentations, open class discussions, team work,
individual team coachings, readings
semester/trimester when the course unit is delivered
2
name of lecturer(s)
Prof. (FH) Dr. Christian Vohradsky
year of study
Not applicable.
recommended optional program components
non
course unit code
IP_BUS105
type of course unit
integrated lecture
mode of delivery
Compulsory
work placement(s)
Not applicable.
