Cases in Turnaround Marketing (E)
Niveau
First circle
Lernergebnisse der Lehrveranstaltungen/des Moduls
Students …
- Realize that there are saturated markets where
formerly successful companies are facing downturn
- Learn about the importance of marketing measures
in company crisis situation
- Learn how to apply the marketing mix instruments
in turnaround situations
- Realize that there are saturated markets where
formerly successful companies are facing downturn
- Learn about the importance of marketing measures
in company crisis situation
- Learn how to apply the marketing mix instruments
in turnaround situations
Voraussetzungen der Lehrveranstaltung
Not applicable.
Lehrinhalte
- Introduction to the theoretical concept of company
crisis and turnaround situation.
- Analyzing the strategical and tactical options to
manage the turnaround.
- Working on different case studies concerning
turnaround marketing.
crisis and turnaround situation.
- Analyzing the strategical and tactical options to
manage the turnaround.
- Working on different case studies concerning
turnaround marketing.
Empfohlene Fachliteratur
Cases and handouts from journals, books and magazines.
Bewertungsmethoden und -Kriterien
Participation in group work, quality of group presentation
(content, style), participation in task discussion.
(content, style), participation in task discussion.
Unterrichtssprache
Englisch
Anzahl der zugewiesenen ECTS-Credits
3
E-Learning Anteil in %
0
Semesterwochenstunden (SWS)
2.0
Geplante Lehr- und Lernmethode
Lecture, group work, presentation, task discussion
Semester/Trisemester, In dem die Lehrveranstaltung/Das Modul Angeboten wird
2
Name des/der Vortragenden
Prof. (FH) Dr. Uwe Heil
Studienjahr
First Cycle
Kennzahl der Lehrveranstaltung/des Moduls
IP_BUS111
Art der Lehrveranstaltung/des Moduls
Integrierte Lehrveranstaltung
Art der Lehrveranstaltung
Pflichtfach
Praktikum/Praktika
Not applicable.