Austauschstudierende

project initiation stage project planning stage project implementation stage project closing stage project handbook

· Introduction and Basics: Generic Concepts · Hierarchy of Goals: Various Levels · Strategic Analysis: Internal + External · Strategy Development and Selection: Generic Strategies, Strategic Options · Strategy Execution: Concepts, Tools, Cases · Appendix: Case Analysis

· The nature of change · Eight steps to successful change · Change management and organizational structure · Change strategies · Change resistance · Effective communication · Effective leadership

· Basics of banking (bank balance sheet and income statement, the purpose of banking, risk management and regulations) · Rating & credit risk process (creditworthiness, rating categories, probability of default, rating system, information management, segregation of duties within banking appraisal process, Basel II and III) · Corporate finance (short- and long-term financing: overdraft, revolving facilities, long-term debt, leasing, factoring, debt covenants, margin grids) · Trade finance (trade credit, D/P, pre-payment, check, insurance) · Portfolio management & savings (money market, commercial papers, interest bearing account, funds etc.) · Cash Management & payment services (SEPA, electronic and online banking, cash pooling) · Securities (fixed assets, trade receivables, mobile assets, leasing, real estate, value of securities)

Key Stakeholders of the Austrian economy (AK, WK, Sozialpartnerschaft, …) Austrian Banking System Founding a business in Austria

Students will learn how to structure a presentation, formulate powerful introductions and effective conclusions, how to formulate a sense of purpose and to draw a roadmap. Beyond, the will become acquainted with how to effectively deliver a successful presentation, to present themselves on stage, to prepare for an audience and to lead a discussions. They will apply that knowledge in various exercises.

Emotional Intelligence (EQ) and Creativity are seen as key competences in organizations to build an environment where both, people and businesses can thrive. Purpose, empathy, responsibility, mindful actions and values are core drivers for developing EQ. In this course you learn how brains and guts influence your choices and shape your behaviour. You learn about decision making and building connection / relationships as two core activities of successful career development. You explore your own creativity, learn about a creative mindset and apply it in a design thinking approach. This might include a 2-days workshop in Innsbruck or Salzburg. You gain insight into how self-awareness, awareness of others and awareness of the environment as pillars of EQ can be mindfully used in developing yourself, your future team, your relationships and your career.

The course delivers a combination of theory and practice and students are therefore confronted with a high workload as well as an interesting practice project for a local company. The course contents contain respectively include: · Introduction into the course including presentation of the process, the tasks and the aims of the course · Presentation of the company, its business model and strategy as well as their external and internal environment · Presentation of the practical problems and the association to innovation · Formation of groups (4 – 5 students), which are then instructed into the problem, the process and the expected outcome · Preparation of a scientific paper (including citations and source: books, scientific papers and data) to a.) to present the problem and its relevance, b.) to elaborate the state-of-the-art (theory), which shall be applied for a practical solution of the problem and c.) a recommendation/solution including a rollout plan for implementation in practice · Summary of the main results and presentation in from of the audience including discussion

- Introduction to the meaning and importance of marketing in the 21st century - Focus on value for the customer - Customer Needs, Wants, and Demands - Market Research - Marketing-Mix

1. International Trade Theory (Comparative Advantage Theory, World Resources, Standard Trade Model, Firms in the Global Economy) 2. International Trade Policy (Instruments, Political Economy, Controversies) 3. Exchange Rates and Open Economy Macroeconomics (Money, Interest Rates and Exchange Rates; Purchasing Power Parity; Exchange Rate Models) 4. International Macroeconomics Policy (International Monetary Systems, Financial Globalization)

Sales and Marketing as Managerial Challenges The Marketing Concept Sales Management The Marketing Plan Segmentation, Targeting, Positioning Product Management Brand Management Price Management Distribution Management Communications Management Marketing implementation

The course provides an in-depth knowledge and understanding of the most recent contemporary theoretical, practical, and societal trends within consumer behavior as well as their implications on marketing strategies. It introduces current trends that will be analyzed by groups, presented and discussed in class. Moreover, it focuses on the application of trends to marketing strategies.

 Overview of the field of international business  Cultural dimensions of international business  Global business etiquette  Cultural awareness  LESCANT Model (David Victor) of country analysis recommended or required reading Instructor provided course materials Understanding Cross-Cultural Management, 3rd Edition by Marie-Joelle Browaeys & Rober Price (2015) Global Business Etiquette: A guide to international communication and customs by Jeanette S. Martin and Lillian H. Chaney (2008)

• Fundamental concepts and elements of leadership in business. • Fundamental approaches to leadership (Trait, Skill, Behavioral, and Situational Approaches) • Emerging approaches to leadership (Authentic Leadership, Servant Leadership) • Application of leadership skills

• Demonstrate and gain overview of IT Systems relevant for Business Management including ERP systems • Overview of Projects and Project Management Methods in the content of IT Systems • Display a critical awareness of best practice in relation to information systems development projects. • Demonstrate an appreciation of information systems used at different levels, and systems that span different business areas. • Demonstrate a deep understanding of the impact of centralized information systems on a variety of business divisions. • Conduct appropriate research into the use of information systems; understand the full life-cycle of an integrated system.

Among other things, we will use the 12 Brand Archetypes, which are based on the research findings of C.G. Jung, to work out how the universal archetypes, which are associated with certain emotions, characteristics and goals, function in business, with managers and with customers or employees. Intangible elements such as experiences, evaluation, etc. that people associate with the "Me Brand I" are also addressed.

- Brand strategies & brand strength - Brand stretching - Commercial analysis - Brand Equity & Brand Valuation - Discounted cash flow model (Excel calculations) - Brand Finance & financial value of a brand - Merging of brand strength & financial parameters (WACC, CAPM, DCF)

• The focus of this course is to impart knowledge of the rules of international accounting according to IFRS and their direct application to the fixed assets of a company. • Furthermore, simple annual financial statements are analyzed and prepared. • The course also focuses on learning how to set up an effective internal monitoring system within the company and how to efficiently manage cash, receivables and inventories.

This course covers languages, writing systems, and culture around the world, and how understanding more about them will enable students to effectively communicate and conduct business with multi-cultural partners in their careers. Students will learn to recognize and read a basic level in several non-Latin alphabets and other writing systems used in major and emerging market economies. Special attention will be given to the English language as used in the United Kingdom, Australia, and the United States of America. Through improved communication and cultural sensitivity, students will build trust with global partners by understanding customs, beliefs, values, communication styles, and social norms.

- Generative AI as a toolbox for Marketers - Image generation - Prompting - Basic understanding of Large Language Models (also reasoning models) - Gen AI for SEO - AI Agents - Video generation

Students will learn basic communication tools that enable unsophisticated communication in everyday situations. Topics: giving basic personal information, e.g. about family, hobbies, daily routines etc., dealing with everyday situations, e.g. shopping Grammar structures: basic sentences, pronouns, regular/irregular conjugation, gender, singular/plural, cases

Students will practice and expand their listening, speaking, reading, and writing skills. Topics: daily routines, work life, hobbies, eating out, talking about the past Grammar structures: cases (nominative, accusative), modal verbs, tenses (present tense, past tense), pronouns

1. Introduction 2. Excursion Castle Kufstein 3. Excursion Innsbruck 4. Excursion Salzburg 5. Austria in the 19th century 6. Austria in the 20th/21st century

Each course unites is divided in a know-how and a practical part. In the more theoretically oriented know-how part, the fundamental methods and techniques of modeling and simulation (model building processes, modeling paradigms, simulation software, input data modeling, verification and validation of simulation models, output data analysis, and comparison of variants) are taught. In the practical parts the focus is on practicing the use of a commercial simulation software tool (presumably “SImul8”). Additional labs in the context of input modeling, validation, a model building tutorial, and a small project round up the practical part.

Students receive an overview of the most important terms and principles of the UN Sustainable Development Goals, national programs and accompanied reporting and control. Using the MIT Enroad simulator tool they will research and design their own program to fulfill the goals of the UN Paris agreement of climate change in a workshop. Concerning the targets of improving Renewable Energy Systems and of enhancing energy efficiency the resources and integration into infrastructure and energy markets will be discussed.

Basics and detailed knowledge of different rapid prototyping technologies like 3D-Printing, Laser Origami, etc, related to their specific applications, materials and geometries. Which technology is best for which application? What are design requirements and new possibilities? Provide detailed information about principles, opportunities and requirements for rapid prototyping in plastics and metals. Give practical guidelines for different applications. Practical case studies support the theory.

The following topics will be covered: • Introduction to media types such as image (pixel, vector), video and audio • Introduction to technologies of web applications (HTML, XML, etc.) • Introduction to media presentation and processing in web applications e.g., by W3C standards (SVG, 3D, HTML5, etc.) • Introduction to small multimedia applications (Podcast, Video streaming (e.g. to YouTube), Image manipulation, etc.) • Introduction to technology of Geo applications in the web (such as Google Maps, etc.)

Basics and detailed knowledge of different rapid prototyping technologies like 3D-Printing, Laser Cutting, etc,. Give practical guidelines for different applications. Practical case studies support the theory.

What is Innovation? Types of Innovation? Strategies Sources of Innovations What does an Innovation Manager? Methods and tools for the innovation process: Creativity techniques Innovators Canvas SWOT Utility Analysis Ishikawa Business Models …

What is R&D? Job of R&D-Manager? Strategies in R&D Make or buy Intellectual properties Methods and tools for the R&D Management

- 1-5 party logistics - Tier levels - Incoterms - Logistic basics - Value Streams - International differences in SCM

• Smart and Fab-Regions: Concepts, sustainability, and resilience. • Client Requirements: Translating needs into projects. • Design Thinking: Empathy, ideation, prototyping, testing. • Prototyping: Digital tools and hands-on lab work. • Team Empowerment: Effective cross-functional collaboration. • Start-Up Thinking: Entrepreneurial mindset and innovation. • Presentation Skills: Developing and delivering pitches.

blocked compact weeks in small groups with international students including pre- & post learning: • Introduction, consolidation, background and examples in the complex of topics of the project within the framework of a conference or introductory event. • Research and analysis of framework conditions and possibilities • Development and visualization of ideas and concepts • Presentation of the results to stakeholders and/or technical experts

• Basic components of communicative processes, message and meaning as well as content and relationship aspects of human communication • Target groups and the concept of personas in a communication process • Objectives and target group as well as structure, content and form of scientific communication using the example of social media posts, infographics, podcasts • Selection and application of simple techniques and tools for creating scientific communication using the example of infographics and/or podcasts • Independent creation of scientific communication using the example of an infographic and/or a podcast contribution

Gegenstand dieser einführenden Lehrveranstaltung sind die technologischen Grundlagen des Webs und alle in diesem Zusammenhang wichtigen Implementierungstechnologien (HTML, CSS). Den Studierenden wird der gesamte Entwicklungsprozess einer Web-Anwendung nähergebracht (Design, Wireframing, Implementierung, Testen, Betrieb und Wartung), dabei wird ein besonderes Augenmerk auf die Schnittstelle zwischen Web-Design und Web-Programmierung gelegt. Hierbei wird vor allem auf omnipräsente Technologien des Web gesetzt, die breite Anwendung finden, etwa des HTTP-Protokolls für die Kommunikation zwischen Web-Sever und -client, HTML und CSS als primäre Werkzeuge für die Darstellungsaspekte auf der Clientseite. Vermittelt werden Grundlagen der Internetprogrammierung, Seitencodierung mit der Markup- und Auszeichnungssprache HTML, Basisformatierungen, Tabellen, Formulare, CSS Grundlagen (Aufbau von CSS Dateien, Selektoren, einfache Formatierungsmöglichkeiten, dynamische Darstellungseffekte). Den Studierenden wird weiterhin vermittelt, wie sie ansprechende Websites und Web-Anwendungen erstellen können. Neben den technologischen Standards gehört dazu auch Fachwissen aus den Bereichen: Layout und Wahrnehmung, Typografie (Lesbarkeit und Schriftformate) und Farbenlehre (Farbschemen und Farbwirkung). Diese Lehrveranstaltung bietet eine solide Grundlage für Studierende, um ihre Fähigkeiten im Bereich Web-Design und Produktentwicklung weiterzuentwickeln und erfolgreich auf dem Markt einzusetzen.

- Fundamentals of Computer Programming: Introduction to the basic programming concepts, including what programming is, how it works, and its significance in creating software applications. - Basic Components of Programming: Variables and Data Types, Control Structures, Functions and Procedures, Data Structures - Object-Oriented Programming (OOP): Principles of OOP (classes, objects, inheritance, encapsulation, polymorphism), and its benefits for simplifying program design and development. - Algorithm Development: Developing algorithms for different use cases and complex data structures.

- Flight Mechanics: Understanding the fundamental forces of flight (lift, drag, weight, and thrust) and how they influence an aircraft's movement and stability. - Aerodynamics: Introduction to airflow around the aircraft's body, its effects on flight characteristics, and its significance in UAS design. - UAS and Instruments: Overview of the significant systems in human-crewed and crewless aircraft, including propulsion, navigation, and control systems. - UAS Types and Technologies: Detailed examination of various types of UASs, their design considerations, and the technologies that enable their flight capabilities. - Flight Control and Navigation: Understanding how UAS are controlled remotely and autonomously, including GPS, gyroscopes, and other sensors. - Operational Applications of UASs: Exploring the diverse uses of UASs in commercial, environmental, and humanitarian fields, as well as their impact on various industries. - Future Trends in Aviation and UAS Technology: The latest advancements in UAS technology, potential future applications, and the direction of the aviation industry. - Fundamentals of Meteorology: Introduction to meteorology, including atmospheric structure, composition, and the global climate system. The basics of weather phenomena and their formation. - Weather systems and patterns: Examination of different weather systems (e.g., fronts, high- and low-pressure systems) and patterns, including their development and weather forecasting principles.

- Introduction to Data Analysis: Overview of data analysis, its importance in various fields, and an introduction to the data types (quantitative vs. qualitative). - Mathematics for Data Analysis: Essential mathematical concepts, including algebra and geometry, and an introduction to calculus with a focus on integral calculation. - Basic Statistical Principles: Introduction to descriptive statistics, probability theory, distributions, and the central limit theorem. - Data Collection Methods: Exploration of various data collection techniques, sampling methods, and the design of experiments and surveys for accurate data gathering. - Exploratory Data Analysis (EDA): Techniques for summarizing and visualizing data to identify patterns, outliers, and insights.

- Aviation Regulation Overview: Introduction to the framework of national and international aviation regulations. Focus on the bodies responsible for creating and enforcing these rules, such as the FAA and EASA. - Authorization Procedures for Human-Crewed and Crewless Flights: Detailed exploration of the process for obtaining authorization to operate both human-crewed and crewless aircraft, including licensing, certifications, and special permissions. - Risk Assessment in Aviation Operations: Techniques and methodologies for assessing risks associated with flight operations, including the consideration of potential hazards, evaluation of risk severity and likelihood, and the implementation of mitigation strategies. - Safety Management Systems (SMS): Principles of SMS in aviation, covering policy, risk management, assurance, and promotion in both commercial and private aviation. - Airspace Management and Classification: Comprehensive overview of airspace classification, from controlled to uncontrolled airspace, including the rules governing aircraft operation within these spaces. - UAS-Specific Regulations and Operational Limits: Examination of regulations designed explicitly for UAS operations, including flight altitude limits, no-fly zones, and line-of-sight operations. - Incident Reporting and Investigation: Procedures for reporting aviation incidents and accidents, considering the role of investigation authorities and how findings contribute to improving aviation safety.

- Introduction to UAS Anatomy: Overview of the basic structure of drones, including the frame, propulsion system, power source, and control system. - Propulsion System: Deep dive into motors, propellers, and electronic speed controllers (ESCs) and how they work together to control the movement and altitude of the UAS. - Power Source: Understanding battery technology used in UAS, including types of batteries (e.g., LiPo), battery management, and factors affecting flight time and performance. - Flight Controllers: Examination of the flight controllers, managing stability, navigation, and data from various sensors. - Sensors and Navigation: Overview of sensors commonly used in UAS, such as GPS, gyros, accelerometers, and barometers, and their roles in positioning and navigation. - Communication Systems: Understanding the technology behind remote control and telemetry, including radio frequency (RF) communication, First Person View (FPV) systems, and digital transmission technologies. - Payloads and Add-ons: Exploration of various payloads UAS can carry, including cameras, surveying equipment, and cargo, and their impact on UAS design and operation. - Software and Firmware: Introduction to the software that controls UAS, including firmware for flight controllers and applications for flight planning and data analysis. - Maintenance and Troubleshooting: Basic maintenance practices for keeping UAS operational and troubleshooting common issues related to UAS components. - Design Considerations: Factors influencing the design of drones, such as aerodynamics, weight distribution, and intended use (e.g., racing, photography, surveying).

• Methoden der Nachhaltigkeitsbewertung • Geschichte & Stakeholder der Energiewirtschaft • Qualitätsmanagement • Nachhaltigkeitsmanagement • Energie-, Klimaschutz- und Umweltpolitik • Energie-, Klimaschutz- und Umweltrecht • Förderinstrumente und Vermarktungskonzepte der Energie

• Elektrochemie • Mechanik • Thermodynamik • Elektrotechnik • Aufbau, Funktionsweise und Kennwerte von Energieerzeugungsanlagen

• Vermittlung der aktuell wichtigsten und meist-diskutierten Trends in Business • Entwicklung von Theorien, Modellen, Methoden und Lösungswegen für diese aktuellen Trends • Erste Anwendungsbeispiele und Best Practices für diese Trends • Gegenseitiger Austausch und Präsentation der Inhalte bzw. Lösungen

• Grundlagen moderner Portfoliotheorie • Risiko- und Renditeprofile ausgewählter Anlageklassen • Eigenschaften von Aktien, Anleihen, Indizes, Optionen sowie Futures

• Kulturbegriff und Kulturmodelle • Sensibilisierung für internationale und multikulturelle Arbeitsumfelder • Aufbauend auf kulturspezifischen Besonderheiten nach u.a. Hofstede, Trompenaars, Thomas, etc. wird der sinnvolle, an die kulturellen Besonderheiten angepasste Einsatz von Managementinstrumenten erarbeitet, um in internationale Teams erfolgreich arbeiten zu können und an der Lösung von interkulturellen Konflikten beitragen zu können

• Einführung und Entwicklungsgeschichte der Digitalisierung • Grundbegriffe und basale Theorien der Digitalisierung • Überblick zu den Einflussfaktoren der Digitalisierung auf Märkte und Unternehmen • Überblick zu den Zusammenhängen zwischen der Digitalisierung und klassischen betriebswirtschaftlichen Funktionen (Marketing, Vertrieb, HR, F&E, etc.)

• Bewertungsmethoden für Anleihen und Aktien sowie Finanzierungs- und Investitionsentscheidungen von Unternehmen (u.a. Diskontierungsverfahren, z.B. Kapitalwert, interner Zinsfuß) • Zinsen und die Bedeutung der Zinsentwicklung an den internationalen Finanzmärkten • Bewertung von Anleihen und Aktien

• Klassische und moderne Handelstheorien • Agglomerationsvorteile und Standortwahl • Wohlfahrtswirkungen von Zöllen und Handelsquoten • Zahlungsbilanz, Leistungsbilanz und Kapitalbilanz • Messung und Determinanten von Wechselkursen • Welthandelsorganisation und Währungsunion • Globalisierung und weltweite Lieferketten

• Interpretation von Bruttoinhaltsprodukt und Konsumentenpreisindex • Messung von Wirtschafswachstum und Inflation • Aufgabenbereiche Zentralbank in Bezug auf Geldmenge und Zinssetzung • Auswirkung von Geld- und Fiskalpolitik • Aggregierte Nachfrage und aggregiertes Angebot

• Betriebliche Funktionen (Produktion, Marketing, Logistik, Supply Chain Management • Marktanalysen und Marktentwicklungen • Einsatz von Analysetools (SWOT, Benchmark, Kosten- und Deckungsbeitragsanalyse) • Entwicklung von Strategien • Controlling und Kennzahlen

• Grundbegriffe der Statistik • Univariate und Multivariate Datenbeschreibung • Grundlagen der Wahrscheinlichkeitsrechnung und theoretische Verteilungen • Schätzverfahren und statistische Tests • Software wie MS Excel (vertieft) und/oder SPSS/R (auf anschaulicher Basis)

Vermittlung von Grundlagen des Marketings unter folgenden Aspekten: • Definition und Einsatzbereiche des Marketings • Bedeutung und Aufgaben des Marketings im 21. Jahrhundert • Gesellschaftliche Verantwortung und Ethik im Marketing • Strategisches Marketing / Marktsegmentierung • Analyse des Käuferverhaltens in Konsumgütermärkten • Marketing-Mix (4P) • Internationales Marketing • Marktorientierung in Unternehmenskultur und Führung • Zukunftsperspektiven des Marketings

Die Lehrveranstaltung Werbepsychologie fokussiert Aspekte der Konsumentenpsychologie, die das Fundament für das Verständnis des Konsumentenverhaltens darstellen. Theorien des Verhaltens von KonsumentInnen, welche beispielsweise aus den Bereichen aktivierende Prozesse (Emotion, Motivation, Einstellung), kognitive Prozesse (Aufnahme, Verarbeitung und Speicherung von Information) oder Entscheidungsverhalten als Zusammenwirken stammen, stehen hier im Vordergrund. Im Rahmen der Lehrveranstaltung werden Methoden zur Erforschung marktwirtschaftlichen Erlebens und Verhaltens vorgestellt und ein Grundstein zum Verständnis der Wirkung von Kommunikationsmaßnahmen gelegt. Studierende werden im Rahmen dieser LV mit wichtigen Begriffen wie Motivation, Image, Emotion, Kognition oder Aktivierung vertraut gemacht und erarbeiten verschiedene theoretische Ansätze (z.B. Wahrnehmungs-, Emotions-, Lern- oder Einstellungstheorie) anhand konkreter Aufgabenstellungen selbst auf. Damit wird eine Grundlage für die Analyse der praktischen Umsetzung (z.B. Farb- und Formwirkung in der Printwerbung) geboten. Studierende werden so darauf vorbereitet, Konsumentenverhalten zu verstehen, Zusammenhänge von Kommunikation, Marketing und Konsumentenverhalten zu erkennen und diese Erkenntnisse gezielt in der Praxis ein- und umzusetzen.

In dieser Integrierten Lehrveranstaltung werden grundlegende Themen im Bereich des Informationsmanagements gelehrt. Dazu gehören folgende Schwerpunkte: Einführung Informationsmanagement aus betriebswirtschaftlicher Sicht (Beschaffung, Produktion, Vertrieb) und dessen Querfunktionen (Logistik, Finanzwirtschaft, Personalwirtschaft, ...); Einführung "Content-Management-System" (CMS); Kernprozesse und Funktionen (Content-Erfassung/-Pflege/-Retrieval, Benutzerverwaltung, Workflow-Management, Freigabemechanismen usw.); Technologien im Bereich CMS (Content-Speicherung und -Verwaltung (Datenbanken, Streaming-Server etc.), Präsentation von Content (statische und dynamische Dokument-Generierung), Sicherheit, Qualitätssicherung, Performanz, Versionierung usw.); Fachliche Anforderungen an CMS; Technische Anforderungen an CMS; XML als Basistechnologien des Content Managements; Praxiseinsatz (Usability, Barrierefreiheit, Ergänzung um praxisorientierte Aspekte, wie die Recherche über geeignete CMS, Open und Closed Source, usw.); Content Management am Beispiel Typo3, ICContent 5.0, Apache Stanbol (IKS)

- Discovering entrepreneurial opportunities - Business Plan: Introduction, Sample Case and General Outline - Competitive advantage of small businesses - Paths to Small Business Ownership - The New Venture Business Plan - Role, need and preparation of the business plan - Developing the details of the business plan - Finding sources of financing - Preparing a targeted presentation - Preparing a targeted pitch

project initiation stage project planning stage project implementation stage project closing stage project handbook

· Introduction and Basics: Generic Concepts · Hierarchy of Goals: Various Levels · Strategic Analysis: Internal + External · Strategy Development and Selection: Generic Strategies, Strategic Options · Strategy Execution: Concepts, Tools, Cases · Appendix: Case Analysis

· The nature of change · Eight steps to successful change · Change management and organizational structure · Change strategies · Change resistance · Effective communication · Effective leadership

· Introduction to International business · Internationalization process · International business: theory and practice · The political, legal, economic and technological environment · International sociocultural environment · International ethical and ecological environment · International strategic issues · International marketing

- Introduction to the theoretical concept of company crisis and turnaround situation. - Analyzing the strategical and tactical options to manage the turnaround. - Working on different case studies concerning turnaround marketing.

· Basics of banking (bank balance sheet and income statement, the purpose of banking, risk management and regulations) · Rating & credit risk process (creditworthiness, rating categories, probability of default, rating system, information management, segregation of duties within banking appraisal process, Basel II and III) · Corporate finance (short- and long-term financing: overdraft, revolving facilities, long-term debt, leasing, factoring, debt covenants, margin grids) · Trade finance (trade credit, D/P, pre-payment, check, insurance) · Portfolio management & savings (money market, commercial papers, interest bearing account, funds etc.) · Cash Management & payment services (SEPA, electronic and online banking, cash pooling) · Securities (fixed assets, trade receivables, mobile assets, leasing, real estate, value of securities)

Key Stakeholders of the Austrian economy (AK, WK, Sozialpartnerschaft, …) Austrian Banking System Founding a business in Austria

The course provides an in-depth knowledge of the science of sensory marketing. Beyond, it focuses on the application of theories and models to real life cases, discussions as well as implications and limitations of the models. It includes a number of team exercises, case studies and group work. We share knowledge, engage in discussions and create new perspectives and ideas in class.

Students will learn how to structure a presentation, formulate powerful introductions and effective conclusions, how to formulate a sense of purpose and to draw a roadmap. Beyond, the will become acquainted with how to effectively deliver a successful presentation, to present themselves on stage, to prepare for an audience and to lead a discussions. They will apply that knowledge in various exercises.

• Emotional Intelligence (EQ) and Creativity are seen as key competences in organizations to build an environment where both, people and businesses can thrive. Purpose, empathy, responsibility, mindful actions and values are core drivers for developing EQ. In this course you learn how brains and guts influence your choices and shape your behaviour. You learn about decision making and building connection / relationships as two core activities of successful career development. You explore your own creativity, learn about a creative mindset and apply it in a design thinking approach. This might include a 2-days workshop in Innsbruck or Salzburg. You gain insight into how self-awareness, awareness of others and awareness of the environment as pillars of EQ can be mindfully used in developing yourself, your future team, your relationships and your career. The relevance and application of Emotional Intelligence (EQ) in organizations • The concepts of purpose, value, trust and mindfulness • Applying and experiencing EQ in your student context and as core career skill

• Demonstrate and gain overview of IT Systems relevant for Business Management including ERP systems • Overview of Projects and Project Management Methods in the content of IT Systems • Display a critical awareness of best practice in relation to information systems development projects. • Demonstrate an appreciation of information systems used at different levels, and systems that span different business areas. • Demonstrate a deep understanding of the impact of centralized information systems on a variety of business divisions. • Conduct appropriate research into the use of information systems; understand the full life-cycle of an integrated system.

• History, theory, of sponsorship • Sponsorship – Sponsor Side • Sponsorship – Receiver Side • Elements of developing a sponsorship plan

Conflicts • Background and definitions • Escalation models • Conflict solution models • Diagnosis tools & diagrams Mediation • Principle approach of mediation • Phases in a mediation process • Communication tools & techniques Non-violent communication (NvC) • Concept of non-violent communication • Feelings / observations / needs / requests • Practical training and application of NvC • Application: giving feedback with NvC Special topics in business mediation & conflict management, e.g. • Application to specific fields • Additional communication approaches • Alternative and related approaches

mong other things, we will use the 12 Brand Archetypes, which are based on the research findings of C.G. Jung, to work out how the universal archetypes, which are associated with certain emotions, characteristics and goals, function in business, with managers and with customers or employees. Intangible elements such as experiences, evaluation, etc. that people associate with the "Me Brand I" are also addressed.

• Brand strategies & brand strength • Brand stretching • Commercial analysis • Brand Equity & Brand Valuation • Discounted cash flow model (Excel calculations) • Brand Finance & financial value of a brand • Merging of brand strength & financial parameters (WACC, CAPM, DCF)

Blockchain Basisc Crypto Finance Blockchain Use Cases

• Basics of modern portfolio theory • Risk and return profiles of selected asset classes • Properties of shares, bonds, indices, options and futures

This course is expected to introduce students to the simple and basic theoretical perspectives of Entrepreneurship and applying them to develop a product in Sports Tourism. This will be achieved through familiarizing the students with the new movement and niche in sports – an emerging sector in sports, namely SPORTS TOURISM. Students will first be taken through the behavioral aspects of the Sports Tourism industry, not necessarily about numbers and strategies to increase output or market share, but to understand the behavioral undertones of Sports Tourism from definition through to conceptualization and application. This will then form the basis of designing a form of a business idea using the generic forms of product development within the realm of entrepreneurship. A unique aspect of this course is that even though the core aspects relate to sharing knowledge in the areas of Entrepreneurship and Sports Tourism, the course will use examples and context from other parts of the world especially Africa to give the theme a global and diverse perspective. The course will have the following aspects: • Sports Tourism as a niche within the sports industry, its diverse nature and context. • Basic and fundamentals of Entrepreneurship. • Application of the fundamentals and basics of Entrepreneurship to product development in Sports Tourism.

Students will learn basic communication tools that enable unsophisticated communication in everyday situations. Topics: giving basic personal information, e.g. about family, hobbies, daily routines etc., dealing with everyday situations, e.g. shopping Grammar structures: basic sentences, pronouns, regular/irregular conjugation, gender, singular/plural, cases

Students will practice and expand their listening, speaking, reading, and writing skills. Topics: daily routines, work life, hobbies, eating out, talking about the past Grammar structures: cases (nominative, accusative), modal verbs, tenses (present tense, past tense), pronouns

1. Introduction 2. Excursion Castle Kufstein 3. Excursion Innsbruck 4. Excursion Salzburg 5. Austria in the 19th century 6. Austria in the 20th/21st century

Each course unites is divided in a know-how and a practical part. In the more theoretically oriented know-how part, the fundamental methods and techniques of modeling and simulation (model building processes, modeling paradigms, simulation software, input data modeling, verification and validation of simulation models, output data analysis, and comparison of variants) are taught. In the practical parts the focus is on practicing the use of a commercial simulation software tool (presumably “SImul8”). Additional labs in the context of input modeling, validation, a model building tutorial, and a small project round up the practical part.

Students receive an overview of the most important terms and principles of the UN Sustainable Development Goals, national programs and accompanied reporting and control. Using the MIT Enroad simulator tool they will research and design their own program to fulfill the goals of the UN Paris agreement of climate change in a workshop. Concerning the targets of improving Renewable Energy Systems and of enhancing energy efficiency the resources and integration into infrastructure and energy markets will be discussed.

Basics and detailed knowledge of different rapid prototyping technologies like 3D-Printing, Laser Origami, etc, related to their specific applications, materials and geometries. Which technology is best for which application? What are design requirements and new possibilities? Provide detailed information about principles, opportunities and requirements for rapid prototyping in plastics and metals. Give practical guidelines for different applications. Practical case studies support the theory.

Chemical, physical and structural fundamentals of electronic. Electronical measurement units: voltage, current, resistors and power (calculation and meaning) transformer, battery technology, loading technology, types of soldering processes, connectors

Calculate an measure voltage, current, resistors, capacitors, building full functional electronic devices and connectors

The following topics will be covered: • Introduction to media types such as image (pixel, vector), video and audio • Introduction to technologies of web applications (HTML, XML, etc.) • Introduction to media presentation and processing in web applications e.g., by W3C standards (SVG, 3D, HTML5, etc.) • Introduction to small multimedia applications (Podcast, Video streaming (e.g. to YouTube), Image manipulation, etc.) • Introduction to technology of Geo applications in the web (such as Google Maps, etc.)

• Basics of creating 3D models • Introduction of the CAD software Solidworks • Possibilities for creating and editing individual parts • Possibilities for creating and editing assemblies • Design rules for additive manufacturing • Exporting 3D models for 3D printing and laser cutting

- Basics components of an IoT system - IoT architecture - Study of different use cases (e.g. smart city, smart farming, smart building, alpine monitoring etc.) - Data visualization & analytics

- Cultural and strategical background for R&D and purchasing - TCO - Product Teardown - Value Stream Mapping - R&D Setups

- Programming Languages and Environments: Introduction to commonly used languages in drone programming (e.g., Python, C++, ROS) and suitable environments for drone software. - Understanding the Drone Software Stack: Layers of drone software operating, from the operating system and firmware to application software and user interfaces. - Firmware Programming: Basics of programming the drone's firmware, focusing on real-time operating systems (RTOS), and the interaction with drone hardware. - APIs and SDKs for Drone Development: Exploring Application Programming Interfaces (APIs) and Software Development Kits (SDKs) provided by drone manufacturers for developing custom applications. - Autonomous Flight Programming: Techniques for programming drones to fly autonomously, including waypoint navigation, object avoidance, and decision-making algorithms. - Sensor Integration and Data Processing: Programming drones to interpret data from onboard sensors (e.g., GPS, IMU, cameras) for navigation, stabilization, and task execution. - Best Practices and Debugging: Effective programming practices for drone development, including version control, testing strategies, and debugging techniques.

- Introduction to Mission Planning: Basic mission planning concepts, including objective setting, resource allocation, timing, and contingency planning. - Route and Timing Adjustments: Techniques for adjusting mission routes and timing. Strategies for avoiding adverse weather conditions and optimizing mission success. - Safety Precautions and Risk Management: Identifying risks to operations and personnel and implementing safety measures and emergency plans to mitigate the impact of unpredictable circumstances. - Real-Time Monitoring: Discussion on the importance of real-time monitoring during mission execution. Utilizing technology for ongoing weather assessment and making in-mission adjustments as necessary. - Introduction to Risk Assessment: Knowledge about Specific Operations Risk Assessment (SORA) and related concepts.

- Introduction to UAS Sensors: Overview of common types of sensors used in UAS, including optical, thermal, LiDAR, radar, and multispectral sensors, and their operational principles. - Sensor Selection for Applications: Criteria for selecting appropriate sensors based on specific use cases, such as agriculture, surveying, search and rescue, or environmental monitoring. - Data Acquisition and Processing: Techniques for collecting data using drone-mounted sensors, including considerations for flight planning to optimize data quality. - Optical and Thermal Imaging Analysis: Basics of processing and analyzing images from optical and thermal cameras, including applications for inspection, surveillance, and environmental monitoring. - LiDAR and 3D Mapping: Introduction to Light Detection and Ranging (LiDAR) technology for creating high-resolution maps and 3D models with applications in forestry management and urban planning. - Radar and Sonar Sensors: Exploration of radar and sonar sensors for obstacle detection, terrain following, and altitude measurement in various flying conditions. - Multispectral and Hyperspectral Imaging: Applications of multispectral and hyperspectral imaging in precision agriculture, vegetation health assessment, and environmental research. - Integration and Fusion of Sensor Data: Techniques for combining data from multiple sensors to enhance analysis, improve accuracy, and support decision-making. - Machine Learning and AI for Sensor Data Analysis: Introduction to using machine learning algorithms and artificial intelligence to interpret sensor data, identify patterns, and automate decision processes.

- Introduction to Project Management: Overview of project management principles, the role of a project manager, and the importance of project management in achieving business objectives. - Project Life Cycle: Exploration of the stages of a project from initiation and planning through execution, monitoring, control, and closure, as well as consideration of unique aspects of managing technology and engineering projects. - Project Planning and Scope Management: Techniques for defining project scope, setting objectives, and developing detailed work plans, including creating work breakdown structures (WBS) and scope management. - Time and Cost Management: Strategies for estimating project duration and costs, scheduling activities, and efficient resource management. - Quality Management: Principles of quality management in projects, including setting standards, quality assurance, and quality control measures. - Risk Management: Potential risk identification, impact assessment, and risk mitigation strategy development. - Communication and Stakeholder Management: Techniques for effective communication and managing relationships with stakeholders, including team members, clients, suppliers, and other project stakeholders. - Agile and Traditional Project Management Methodologies: Comparison of traditional (e.g., Waterfall) and agile project management methodologies, including when and how to apply them effectively in different project contexts. - Project Management Tools And Software: Introduction to the tools and software (e.g., Microsoft Project, Trello, Jira) available to assist in project planning, scheduling, resource allocation, and monitoring. - Systems Engineering of Safety-Critical Systems: Requirements analysis and design of safety-critical systems.

- Fundamentals of Database Systems and Data Management: Core principles of database systems and data management. - Data Modeling: Developing data models including single entities, attributes, cardinality, conditionality, and relationship types. - Normalization and Keys: Identifying candidate keys, superkeys, and primary keys; normalizing data structures to at least 1NF, 2NF, and 3NF. - SQL Interaction: Using SQL for data definition language (DDL), data manipulation language (DML), and data query language (DQL). - NoSQL Database Management: Basic management activities on advanced database concepts within the NoSQL domain. - Time Series and Unstructured Data Management: Managing time series data sets and unstructured data (e.g., images).

• Investitionsentscheidung als Prozess im unternehmerischen Umfeld • Statische und dynamische Verfahren der Investitionsrechnung • Rentabilitätskennzahlen der Wirtschaftlichkeitsrechnung • Fallbeispiele von Investitionen im Erzeugungs- und Verteilnetzbereich sowie bei Vertriebs- und Kundenprojekten • Energie- & Umweltschutzdienstleistungen aus Anbieter- und Kundensicht • Vertragsgestaltung verschiedener Dienstleistungsmodelle

• Grundlegende Programmierkenntnisse zur Datenaufbereitung • Analyse und Darstellung von Informationen aus Datensätzen

• Überblick und Zusammenhangsanalyse der wichtigsten Teilbereiche in der BWL • Gegenstand und Grundlagen der BWL: o Betriebliche Funktionsbereiche o Betriebswirtschaftliche Entscheidungslehre o Grundlagen Management und Ethik o Grundlagen Personal und Organisation o Grundlagen Marketing • Grundlagen der Unternehmensführung: o Konstitutive Unternehmensentscheidungen wie Rechtsformen, Standortentscheidung, Arten von Unternehmenszusammenschlüsse/ Fusionen und Wahl des Geschäftsfeldes o Funktionale Unternehmensentscheidungen: Materialwirtschaft, Produktionswirtschaft, Marketing • Grundlagen der betriebswirtschaftlichen Wertschöpfungsprozesse und Funktionen (Wertschöpfungsarchitektur und -struktur) • Grundlagen des markt-, prozess-, und strategieorientierten Managements • Mikroökonomik und das Verhalten von Managern und Unternehmen • Preis- und Produktpolitik von Unternehmen • Elementare Prinzipien der Spieltheorie • Unternehmensorganisation • Marktformen & Markteintritt • Entscheidungen unter Unsicherheit • Verhaltensökonomik • Ökonomie der Digitalisierung • Externes Rechnungswesen: o Gliederung des Rechnungswesens o Grundlagen des betrieblichen Rechnungswesens: Aufgaben, Teilgebiete und Grundbegriffe o System der kaufmännischen Buchführung: Von der Inventur zur Eröffnungsbilanz o System der doppelten Buchführung: Buchung von Geschäftsfällen in Bestands- und Erfolgskonten o Organisation der Buchhaltung (Kontenrahmen, Umsatzsteuer, etc.) o Prinzip der Periodenreinheit und Rechnungsabgrenzungsposten • Internes Rechnungswesen: o Ziele und Grundbegriffe der Kosten- und Erlösrechnung o Grundlagen der Kosten- und Erlösrechnung: Aufgaben, Komponenten und Teilbereiche o Aufbau der Kostenrechnung (Kostenarten, Kostenstellen, Kostenträger) o Deckungsbeitragsrechnung

• Ethik und Moral in Theorie und Praxis • Diskussion von orthodoxen Managementansätzen (u.a.: Principal-Agent-Theorie, Shareholder-Value-Ansatz) aus ethischer Perspektive • Soft- vs. Hard-Law und deren Einfluss auf die Nachhaltigkeit von Managemententscheidungen • Sustainable Development Goals (SDGs)

• Betriebliche Funktionen (Produktion, Marketing, Logistik, Supply Chain Management) • Marktanalysen und Marktentwicklungen • Einsatz von Analysetools (SWOT, Benchmark, Kosten- und Deckungsbeitragsanalyse) • Entwicklung von Strategien • Controlling und Kennzahlen

• Entwicklung und Veränderung von Märkten, Branchen und Geschäftsmodellen durch die Digitalisierung • Beeinflussung von Kunden, Konkurrenz und Marktleistungen durch digitale Trends • Auswirkungen der Digitalisierung auf klassisch-betriebswirtschaftliche Konzepte von: Unternehmen, Organisation, Management, Kultur, etc • Reflexion und Adaption klassischer betriebswirtschaftlicher Theorien und Modelle auf die Digitalisierung (Lebenszyklus, Wertschöpfungskette, 5-Forces, etc.)

• Wirtschaftswachstum, Soziale Ungleichheit und ökologische Rahmenbedingungen • Effiziente Allokation von knappen Ressourcen • Marktmodell und Marktgleichgewicht • Strategische Interaktion und soziale Dilemmata • Elastizität, Preissetzung und Marktformen • Analyse der Wohlfahrtwirkungen von Staatseingriffen

• Ethik und Moral in Theorie und Praxis • Diskussion von orthodoxen Managementansätzen (u.a. Principal-Agent-Theorie, Shareholder-Value-Ansatz) aus ethischer Perspektive • Soft- vs. Hard-Law und deren Einfluss auf die Nachhaltigkeit von Managemententscheidungen • Sustainable Development Goals (SDGs)

Teil A: Grundlagen der Marktforschung • Definition und Ziele der Marktforschung und Unterscheidung zur Meinungsforschung • Phasen der Marktforschung • Methoden der Marktforschung (Sekundärmarktforschung, Primärmarktforschung) • Prozessschritte im Rahmen eines Marktforschungsprojekts Teil B: Methoden & Verfahren der Marktforschung • Methoden der Marktforschung (Strukturanalysen, Messung von Nutzung und Verbreitung, Bedarfs- und Verbrauchsanalysen, Imageanalysen, Messung von Einstellungen, Absichten und Verhaltensparametern) • Analysemethoden (univariate Methoden [Häufigkeitszählungen, Häufigkeitsverteilung], bivariate Methoden [Kreuztabellen, Korrelation, einfache Regressionsanalyse]) • Verfahren der Marktforschung (Erhebung und Analyse aus Demografie, Sozialstrukturen, Kaufkraft, Bildung, Familienstrukturen; Befragungen; Imageanalysen; Fokusgruppen; biometrische Test- und Messverfahren; experimentelle Produkttests; Verhaltensbeobachtungen und -analysen) Teil C: Grundlagen des Brand Management • Definition des Begriffs Marke • Das Konzept des Brand Equity (Markenwert, Reputation vs. Brand Equity) • Messung des Markenwerts (Messung des Brand Equity, Brand Awareness, Brand Association, qualitative und quantitative Ansätze, Brand Tracking, Brand Authenticity) Teil D: Markenmanagement & -entwicklung • Die 8 Stufen der Markenentwicklung • Markenpositionierung • Markenname, Markenlogo und Markenelemente • Brand Experience und Markenstrategien • Die 5 Stufen der Markendehnung • Co-Branding • Die 3 Perspektiven der Markeninnovation

Die Vorlesung Content Creation greift grundlegende Begriffe, Theorien und Konzepte zu Contenterstellung auf, die in der Übung weiter vertieft werden. Studierende lernen die Grundkonzepte des Content Marketings (wie z.B. grafisches und visuelles Design, Foto, Video) für relevante Kanäle.

Die Lehrveranstaltung beschäftigt sich mit folgenden Themenbereichen: historische Entwicklung des Personalwesens, Aufgaben des Personalmanagements, Personalplanung, -beschaffung, -freisetzung, -auswahl, -beurteilung, -entwicklung, Anreiz- und Vergütungssysteme, Personalorganisation und -controlling. Neue Entwicklungen im Personalmanagement. Außerdem setzt sich die Lehrveranstaltung mit der Rolle und Umgang mit ehrenamtlichen Helfern und daraus resultierenden Herausforderungen an Personalmanagement auseinander.

Die Studierenden lernen in der Lehrveranstaltung das Konzept von Mixed Reality kennen und können die verschiedenen Ausprägungen wie Augmented Reality und Virtual Reality einordnen. Die jeweils verfügbaren Technologien in Bezug auf Hardware und Software-Systeme (z.B. Entwicklungsumgebungen) werden beispielhaft eingeführt und anhand konkreter Beispiele die grundlegenden Realisierungstechniken beschrieben. Die Lehrveranstaltung thematisiert sowohl die konzeptionelle Ebene von Mixed Reality Anwendungen (z.B. Story-Entwicklung und Interaktionsmöglichkeiten) als auch die Umsetzung der Anwendungen (z.B. die 3D-Modellierung und die Programmierung).

Darstellung der Spezifika der Projektorganisation und der organisatorischen Eingliederung in, Auswirkung auf bzw. damit Probleme in Unternehmen. Vermittlung grundlegender Projektmanagementmethoden, wie • Planung von Zielen, Struktur, Zeit, Kosten und Organisation • Durchführung von Umfeld-, Risiko- bzw. Interdependenzanalyse bzw. Projektcontrolling/-kommunikation in den unterschiedlichen Phasen von Projekten (Start, Umsetzung/Controlling, Abschluss) anhand eines ausgewählten Projektmanagementstandards. Eingehen auf relevante Social Skills für erfolgreiche Projektarbeit und Vermittlung erfolgreicher Praxisprojekte und typischer „Pitfalls“. Einordnung der Begriffe Projekt-, Programm- und Multiprojektmanagement.