International Business (E)

non

Upon successful completion of the course, students will be able
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing

Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business

· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing

Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha
(2015)

Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)

Englisch

3

0

2.0

· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations

2

Mark Romanelli, MBA

/

IP_BUS110

Integrierte Lehrveranstaltung

Pflichtfach

Not applicable.