International Business (E)

non

Upon successful completion of the course, students will be able to: · Understand patterns and trends in international business and multinational enterprise · Understand and explain various internationalization strategies · Explain fundamental theory and practice of international business · Understand the international business environment · Understand ethical, cultural, and ecological issues involved in international business · Understand and apply international business strategy · Develop an awareness of international marketing

Students should have a good understanding of the fundamentals of business administration, including management, accounting, finance, and marketing. Students should be prepared to apply these skills in a cross-functional study of international business

· Introduction to International business · Internationalization process · International business: theory and practice · The political, legal, economic and technological environment · International sociocultural environment · International ethical and ecological environment · International strategic issues · International marketing

Instructor provided course materials International Business, by Stuart Wall and Sonal Minocha (2015)

Lecture discussion and case study participation (10%) Research paper – (20%) Written Test (70%)

Englisch

3

0

2.0

· In class lecture · Discussion · Case study analysis · LESCANT country analysis (group project) · Group presentations

2

Mark Romanelli, MBA

/

IP_BUS110

Integrierte Lehrveranstaltung

Pflichtfach

Not applicable.