Become the manager of tomorrow with our part-time B2B: Young Automotive Entrepreneur course! Our tailor-made modules and experts from practice and science will prepare you optimally for the challenges of the automotive industry.
B2B: young entrepreneur Automotive
Overview
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Location:
FH Kufstein Tirol
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Duration:
4 modules of 4 training days each with additional e-learning support
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Language:
100% German -
Academic Program:
Part-time
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Certificate:
Certificate of participation
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Price:
Euro 1.500,- -
Start:
ongoing
PROFILE OF THE COURSE
The program offers companies the opportunity to provide targeted training for future managers that is individually tailored to their internal needs. It is aimed at companies and their future managers. It is aimed at junior managers, young owners and future successors from all companies and federal states.
Experts from science and practice teach the most important tools for the complex challenges of management in the automotive industry on a part-time basis. The internal training is complemented by an attractive supporting program that promotes the deepening of knowledge and the expansion of the internal network. In this way, young managers receive professional training in the management of automotive companies.
Benefits
- Sound practical knowledge and customized modules
- Modular structure with blended learning approach
- Continuous career path
- Integrated further development opportunities and expansion of career prospects
- Lecturers from the field and proven experts
Benefits for your Company
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High-quality professional training for junior managers
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Expansion of skills in the most important areas of corporate management such as business administration, controlling, marketing and digitalization
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Professional teaching of leadership skills
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Preparing the next generation for their future role in the dealership
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Building a network among the successors
Program
modulE 1
Corporate management & business administration
Structures & interrelationships (organizational structure)
Interfaces/processes (operational structure)
Controlling & key figures in the dealership
Pricing/ costs/ calculation
Trade-in/ warranty/ guarantee
Leasing/ financing
ModulE 2
Marketing & Sales
Basics of marketing
Marketing mix digital & analog (integrated marketing)
Brand management
CRM
Pre sales & after sales (customer value)
Sales pitch (goal, argumentation strategies, suitable rhetoric, success control)
Customer base management
module 3
Digitization & new media
Fundamentals of digitalization & processes
CRM and benefits of digital applications
Re-engineering value
Time management
Agile working
Complaints management
module 4
Personnel management & leadership
Labor law
Employee appraisals (theory & practice)
Data protection
Management approaches
Leadership styles
Motivation models
Soft skills (conflict management, communication)
Didactic Concept
Blended learning approach:
4 modules of 4 training days each with additional e-learning support
The content of the modules can be individually adapted to the company.
Prerequisites
- Professional experience in the market environment
Certificate
- After completing the four modules, participants in the B2B Young Entrepreneur in Automotive program have a sound education in automotive company management.
Team
Prof. (FH) Dr. Kristina Kampfer
Scientific Director
Georg Greiderer
Office Management
Daniela Stöckl
Office Management
