Expand your management knowledge and specialize in the psychological aspects of the workplace with our part-time MBA. Over the course of four semesters, you will earn an accredited general management degree with a concentration in business psychology.
General Management MBA Focus Business PsychologY
Overview
-
Location:
FH Kufstein Tirol
-
Duration:
4 semesters: E-Learning & attendance once a month; Friday and Saturday, 09:00 - 17:30
-
Language:
100% German -
Academic Program:
Part-time
-
Certificate:
Master of Business Administration (MBA) with 120 ECTS credits
-
Price:
Euro 3.950,-* -
Start:
Winter semester 2025/2026 in October
Profile of the Course
The modern world of work demands not only a solid foundation in management but also a deep understanding of the psychological factors that shape the behavior of employees, teams, and organizations. Over four semesters, we offer a recognized MBA degree with a focus on business psychology.
Course Content
- A solid grounding in all key areas of business management
- Comprehensive expertise in psychology, covering social psychology, advertising and brand psychology, work and organizational psychology, as well as personality and leadership psychology
- Practical application of psychological theories, models, and methods
- Analysis of the interplay between environmental influences, personality factors, and organizational transformation
Competency Development
- Understanding and applying psychological aspects in human resource management
- Shaping employee development based on sound psychological principles
- Successfully guiding digital transformation within companies
- Intentionally developing and enhancing soft skills
- Building practical and decision-making skills for leadership roles
- Successfully (re)structuring and managing companies in the digital age
- Designing working conditions and systems
IN-DEPTH STUDY THROUGH CASE STUDIES AND PROJECT WORK
In selected modules - and especially from the third semester onward - the program deepens the application of general theoretical concepts within the industry. Case studies from your own company and project work further reinforce this advanced learning. The master’s thesis ultimately offers participants the opportunity to explore a specific topic in business psychology in depth, integrating both economic and psychological perspectives.
What sets our program apart is the continuous, personalized support provided throughout the entire General Management MBA. Participants can reach out to their dedicated academic advisors even in the evenings and on weekends.
Benefits
- Part-time MBA program with a dual qualification in management and psychology
- Unique focus on business psychology combined with a solid management education
- Instructors from industry with expertise in business psychology and corporate leadership
- New knowledge and valuable skills in leadership, change management, and psychological diagnostics
- Top-tier industry network with valuable contacts to companies and organizations
- 120 ECTS credits that can be applied toward further studies
- Career prospects in corporate management and consulting, HR development, and change management
Benefits for your Company
-
Entrepreneurial competence at the highest level
-
Generalists with specialized psychological expertise
-
Strategic vision for sustainable corporate management
-
Targeted retention, development, and promotion of top talent
-
Psychologically grounded leadership skills for modern human resource management
Didactic Concept
By using a blended learning model – which combines online self-study modules with compact in-person sessions – the program ensures that you can easily balance your studies with work and family commitments. The interactive approach not only imparts business and psychological expertise but also actively strengthens soft skills such as communication, decision-making, and leadership.
Target Group
This program provides customized training for:
-
Managers
-
Management consultants
-
HR managers
-
Change managers
-
Human resources developers
-
Practitioners from all industries who want to further their education in the context of a scientifically sound, but also application-oriented program for management tasks. Professionals from HR, corporate consulting, change management, and leadership development particularly benefit from the specialized psychological content. The program is also ideal for those looking to transition into roles involving organizational development, corporate transformation, and personnel coaching.
Prerequisites
- University degree (at least 180 ECTS) and at least one year of subject-specific professional experience
- In exceptional cases, there is a possibility of admission for persons without a first university degree, in which at least three years of relevant professional experience can be recognized as equivalent.
Certificate
- Master of Business Administration (MBA) with 120 ECTS credits
Team
Prof. (FH) Dr. Kristina Kampfer
Scientific Director
Georg Greiderer
Office Management
Daniela Stöckl
Office Management
