General Management MBA Focus Business PsychologY

• Application of interdisciplinary work and project management • Definition and planning of a project within the company • Setting goals, resources, and responsibilities • Risk management and problem-solving during the project • Project implementation with regular progress monitoring • Evaluation of project results and lessons learned • Transfer of insights to future projects

In this course, a group of students is assigned a mentor who accompanies and supports the students through the process of finding ideas for a Master Thesis topic to the implementation of an exposé. Individual mentoring, but also exchange within the group is activated, guided and encouraged. This should trigger a first process of finding ideas for topics of the Master Thesis and initiate a description of the project in the form of an exposé. • Techniques of topic identification, development, delimitation and preparation (pre-exposé) • Presentation and discussion of best practice exposés and theses • Individual coaching and mentoring on possible questions regarding the Master Thesis • Intensive exchange and promotion of creativity • Academic reviews: Digital library and research tools • Exposé creation • Application of citation and source management software • Development and presentation of a research concept • Use of feedback and peer review processes to improve the exposé

Students must independently complete a Master thesis of 20 ECTS = 500 h. Regular meetings to discuss the current status and progress of the Master thesis with the accompanying academic supervision serve as support. In the context of a colloquium with the scope of 2 ECTS = 50h, the following course contents are dealt with: • independent development and elaboration of an interdisciplinary topic • finding and justifying the methodology • content-related and organizational help for the preparation of the Master's thesis • presenting and defending academic papers • leading discussions about academic papers Master Thesis: 20 ECTS Final examination: 2 ECTS Colloquium for the Master Thesis: 2 ECTS

• Concept of Design Thinking and the customer claim (in the socio-legal triangular relationship/double customer concept) • Strategic set-up of Design Thinking projects • Design Thinking Process (What is? What if? What wows? What works?) • Ten Tools of Design Thinking (visualization, Journey Mapping, Value Chain Analysis Mind Mapping, Brainstorming, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Learning Launch) • Developing products and services in a human-centered way; from problem to solution concept • Strategic business development • Assessing and evaluating innovation concepts • Design thinking in teams and organizations • AI-supported idea generation and concept development

Classic topics of social psychology - how situational contexts influence human experience and behaviour. (basic functions such as perception, judgement, memory, thinking, emotion, motivation and behaviour) - in particular with the psychological processes behind important everyday phenomena. (social context) - social perception (e.g. social stereotypes), social behaviour (e.g. helping behaviour, aggression), - interpersonal attraction, social influence (e.g. conformity, attitude change) - group processes (e.g. cooperation and competition) Business transformation - basics and definition of business transformation - strategic thinking - business architecture

- Advertising impact models o Stimulus-response model o Classical conditioning o AIDA model o Lvidge and Steiner's six-stage model - Emotional conditioning - Attitude transfer - Emotions as motives - Can analyse and evaluate the use of different media offerings o Social media & community engagement o Newsroom strategy o Customer brand experience - Concepts of the brand-consumer relationship - Psychological theories and models of brand impact - Market and brand strategy - Managing brand identity

- Personality and leadership psychology in the context of other psychological disciplines - Measurement methods in differential and personality psychology - BIOPSIES as data sources to make ABCDs AFFECT, Behaviour, Cognition, Desire visible - Psychometrics as a method - Personality areas (morphology, dispositions, adaptations, narratives - Leadership processes with leadership goals, leadership, leadership styles, leadership success and leadership competences in leadership development - Leadership theories (contingency theory, situational leadership, transactional leadership, authentic leadership, transformational leadership, leadership continuum, systemic leadership theories)

- Strategy development and implementation in the context of change projects - Concepts, instruments and process models of change management and communication in the change process - Human behavior during change and leadership tasks during change - Success factors in change management (opportunity management) - Initiation, design and implementation of change processes - Fundamentals of conflict management: conflict resolution models and model process of a conflict discussion - Neutrality and leadership responsibility in a tense relationship - Mediation process and process management skills - Transformational leadership - Evaluation and control of change projects - Integration of AI into the corporate culture and structure

• Basics of human resources management and human resource management: Human resources management in the overall system of business processes: Tasks and functions of individual sub-areas of personnel management • Basics of operational and strategic personnel management • Organizational culture and development: Conflicts in organizations and organizational diagnosis • motivation theories, employee interviews as an instrument of personnel management • concepts and instruments of structural and process organization • interaction between personnel and organizational development • work structuring: Job Enrichment, Job Enlargement • Operational and Strategic Personnel Controlling • Leadership Methods, Styles and Techniques, Framework Model and Determinants of Leadership • Basics of Industrial, Organizational and Personnel Psychology • Employer Branding and Recruiting Strategies • Diversity Management and Inclusion

- Basics: Supervision and coaching theories with practical application - Coaching approaches for managers and promoting resilience - Rhetoric, conversation and presentation techniques - Dealing with your own limits: Recognizing beliefs and blind spots - Motivation theories - Application of the inner team in self-reflection and decision-making - Use of AI in personal development