International Business Studies

AThe language module integrated into the degree program curriculum is designed according to the methodological principles of a communicative, action-oriented approach. The competence level of the module is based on the Common European Framework of Reference for Languages (CEFR), and a central objective is that students increase their communication skills by at least one level. In addition, there is a clear focus on acquiring academic and business-oriented skills in the target language. B2-C1+ Independent language use to expert, fluent communication skills

• Posting records, accounts, account assignment • Structure of balance sheet and profit and loss account • Posting of business cases • Cost type, cost center and cost unit accounting • Contribution margin and application • Modern cost accounting systems

• Legal bases (step-by-step structure of the legal system) • Private law • Commercial law • Sub-areas of commercial law (unfair competition, internet law, insolvency law, etc.)

• Economic growth, social inequality and ecological conditions • Efficient allocation of scarce resources • Market model and market equilibrium • Strategic interaction and social dilemmas • Elasticity and pricing • Welfare analysis in case of state intervention

• Linear and quadratic functions • Elementary financial mathematics • Differential calculus • Linear systems of equations • Analysis of functions with two variables • Optimization with Lagrange function

• Basic concepts of statistics • Univariate and multivariate data description • Basics of probability theory and theoretical distributions • Estimation procedures and statistical tests • Software like MS Excel (in-depth) and/or SPSS/R (on an illustrative basis) • Gini coefficient and Herfindahl index

• Interpretation of gross domestic product and consumer price index • Measurement of economic growth and inflation • Tasks of central banks in relation to money supply and interest rate setting • Impact of monetary and fiscal policy • Aggregated demand and aggregated supply • Systemic crises related to the financial sector and environmental pollution

• Production theory, planning and organization of production • Logistics in the company (procurement, storage, transport) • Supply chain management internally and externally

• Structure of balance sheet, P and L and cash flow statement • Valuation principles for assets • Risks in debt capital • Balance sheet ratios

• Classical and new approaches in HRM • Trends and changes in the world of work (work processes, work methods, coopera-tion, leadership, etc.) • Methods for the analysis and design of human resource management processes and of New Work • Case studies and cases on HRM and New Work

• Theoretical basis of controlling • Planning and control • Information procurement • Organization of controlling • Digitalization in controlling

• Valuation methods for bonds and shares as well as financing and investment deci-sions of companies (including discounting methods, e.g. net present value, internal rate of return) • Interest rates and the significance of interest rate developments on international financial markets • Valuation of bonds and shares

• Globalization, international investment and migration • Classic and modern trade theories • Market failures, externalities and emissions trading • Economic effects of climate change • Taxation of foreign trade and CO2 emissions

• Organizational theories • Leadership, teamwork, conflicts • Organizational climate and culture • Attitudes, emotions and personality • Change management models • Methods and tools of change management • Communication in the change management process • Phases in the change management process

• Based on current literature on marketing and marketing-related areas, topics are selected and treated on a case-by-case basis. • The choice of topics is made either by the students or by the respective course directors • In some cases, experts and practitioners from the business world are used to pre-sent specific questions from their companies

• Theoretical and practical fundamentals of the omnichannel ecosystem • Interaction between omnichannel and corporate strategy • Customer behavior, customer analysis and customer journey • Omnichannel strategies in connection with a company's marketing mix

• Significance and basics of marketing • Basic principles of market research • Customer benefit, customer satisfaction, customer loyalty • Marketing mix factors • Product vs. service marketing • Importance of brands in marketing

• Significance of market research and integration into the marketing process • Customer and markets as objects of market research • Planning and implementation of market research projects • Creation and programming of questionnaires • Basic qualitative and quantitative analysis methods • Application of statistical software (SPSS, R, Stata) for data analysis • Interpretation of results and derivation of recommendations for action - Options and sources of secondary market research (e.g. Big Data)

• Introduction to strategic corporate management • Core topics of strategic management: Navigation system, competitive strategy, mission statement, value creation • Analysis and design of the strategy process in a company • Essential strategy methods (value chain, 5-forces, etc.)

• Introduction and basics in political science with an international focus • Political history of ideas and reflection of current international tendencies • Political systems and their influence on society and economy • Discussion and classification of current political issues

• "Holistic strategic management" in the sense of combining strategy with: Organiza-tion, productivity, leadership, culture, change, etc. • Linking strategy with current issues • Development and adaptation of strategic methods • Application and implementation of strategic issues for your own company

Current subject areas and questions are offered in order to give students the oppor-tunity to expand or supplement the regular IBS curriculum.

• Independent preparation and organization of an excursion to the surrounding for-eign countries in coordination with the course management • Optional: Company visit, attendance of a conference or a workshop and direct ex-change with acting players and conceptual development of a relevant problem

• Basic principles of qualitative social research • Survey methods in qualitative interviewing and observation • Qualitative selection procedures and content analysis • Group discussion and interviewing • Combination of methods

• Current trends in practice and research in International Business Studies • Development and careers of topics and methods • Research in databases

• Topic development and preparation in the context of a poster and an exposé • Presentation and discussion of a poster in small groups • Poster and exposé creation

• Finding one's way around when starting out in the professional world • Supplementing theoretical knowledge with practical activities • Processes, workflows and situations in the professional environment • Confidence in implementing acquired knowledge • Min. 100 working hours in full employment

• Advancing the knowledge of scientific work with regard to the development and implementation of a research design as well as the structuring of the editing pro-cess. • Regular meetings to discuss the current status and progress of the Bachelor thesis with the accompanying academic supervision • Information on the final Bachelor examination

• Types of learning for organizational learning • Measures of organizational learning • Elements of knowledge management • Knowledge management (strategy perspective, HRM perspective, IT perspective)

• Project planning and organization • Project cooperation and implementation • Project performance • Key figures of project management • "Business idea development" practical project • Structuring using Business Model Canvas • Development of a business plan

• Impact of digitization on communication and information using proven concepts (stakeholders, etc.) • Importance and change of project management in the digital age • Elaboration of a practical project focusing on digitization using a specific company • Toolbox for the implementation of digital topics

• Basics of modern portfolio theory • Risk and return profiles of selected asset classes • Properties of shares, bonds, indices, options and futures

The students: • know the basics of management theory. • understand the main principles, tasks and tools of effective leadership. • are familiar with the topics of self-management, self-motivation and general lead-ership of their own person. • are capable of diagnosing and developing leadership skills.

• Operational functions (production, marketing, logistics, supply chain management) • Market analyzes and market developments • Use of analysis tools (SWOT, benchmark, market shares, cost and contribution margin analyses, etc.) • Development of strategies • Controlling and key figures

• 5 axioms of communication, message and value square • Theoretical introduction to presentation and argumentation techniques (analog and remote) • Application of the discussed contents • Feedback and reflection of one's own presentation achievements (individually and in the group) and the achievements of fellow students

• Concept of culture and cultural models • Sensitization to international and multicultural working environments - Building on culture-specific characteristics according to Hofstede, Trompenaars, Thomas, etc., the meaningful use of management tools adapted to cultural charac-teristics is developed in order to be able to work successfully in international teams and to contribute to the solution of intercultural conflicts