Business Planning (E)

Third Year

Upon successful completion of this course, students will be able to: 1. Identify suitable paths to small business ownership. 2. Develop a feasibility study of the strengths and weaknesses of the proposed business opportunity. 3. Demonstrate the ability to design and produce a detailed written business plan. 4. Demonstrate the ability to create and deliver an effective oral presentation of the new venture business plan.

basic knowledge in management, marketing and finance

- Discovering entrepreneurial opportunities - Business Plan: Introduction, Sample Case and General Outline - Competitive advantage of small businesses - Paths to Small Business Ownership - The New Venture Business Plan - Role, need and preparation of the business plan - Developing the details of the business plan - Finding sources of financing - Preparing a targeted presentation - Preparing a targeted pitch

- Harvard (2007): Creating a Business Plan: Expert Solutions to Everyday Challenges, Harvard Business School Press - Ford et al. (2007): The Ernst & Young Business Plan Guide, John Wiley & Sons - Sahlmann (2008): How to Write a Great Business Plan, Harvard Business School Press - Brown (2015): Writing A Business Plan that Works: Create a Winning Business Plan and Strategy For Your Start-up Business, CreateSpace

written business plan, presentation and pitch

English

3

0

2.0

presentations, open class discussions, team work, individual team coachings, readings

2

Prof. (FH) Dr. Christian Vohradsky

Not applicable.

IP_BUS105

integrated lecture

Compulsory

Not applicable.