International Business (E)
Niveau
non
Learning outcomes of the courses/module
Upon successful completion of the course, students will be able
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing
Prerequisites for the course
Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business
Course content
· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing
Recommended specialist literature
Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha
(2015)
International Business, by Stuart Wall and Sonal Minocha
(2015)
Assessment methods and criteria
Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)
Research paper – (20%)
Written Test (70%)
Language
English
Number of ECTS credits awarded
3
Share of e-learning in %
0
Semester hours per week
2.0
Planned teaching and learning method
· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations
Semester/trimester in which the course/module is offered
2
Name of lecturer
Mark Romanelli, MBA
Academic year
/
Key figure of the course/module
IP_BUS110
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
Not applicable.