International Business (E)
Niveau
non
Learning outcomes of the courses/module
Upon successful completion of the course, students will be able
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing
Prerequisites for the course
Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business
Course content
· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing
Recommended specialist literature
Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha
(2015)
Assessment methods and criteria
Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)
Language
English
Number of ECTS credits awarded
3
Share of e-learning in %
0
Semester hours per week
2.0
Planned teaching and learning method
· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations
Semester/trimester in which the course/module is offered
2
Name of lecturer
Mark Romanelli, MBA
Academic year
/
Key figure of the course/module
IP_BUS110
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
Not applicable.