Elective I(E)

second cycle, Master

Students are able to: - Contribute previously acquired knowledge to the discussions - Question, classify, and contrast new knowledge. - Appropriately assess the activities of experts from business and science - Establish contact with the experts and/or expand and understand both the Austrian and the international market Students will develop: - Discussion and reasoning skills - Creativity - Skills in task and time-driven work on projects - Skills in presentation

not applicable

The course will focus on the following points: - Future of sport, culture and events in terms of importance - The use of marketing tools in projects - Scientific analysis of marketing campaigns in practice - Current trends in international business in both theory and practice - Economic, political and social impacts - Industry and R&D activities - Digital developments - Creation and evaluation of trends, fashions, booms

- Edger, C. and Oddy, R. (2018). 87 Key Models for Event, Venue and Experience (EVE) Managers. UK, Libri Publishing. - Kotler, P.; Armstrong, G.; Harris, L. C. & Piercy, N. (2016): Principles of Marketing. 7th European Edition. UK: Pearson Education Limited. - Smit, B. & Melissen, F. (2017). Sustainable Customer Experience Design: Co-creating experiences in Events, Tourism and Hospitality. London, Routledge. - Van Ruler, B., & Körver, F. (2019). The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy. New York [u.a.]: Peter Lang.

Final presentation, final report or examination

English

3

15

2.0

Integrated course

3

Prof. (FH) Dr. Wolfgang Reitberger

2. year of studies

ELE.1

integrated lecture

Compulsory

not applicable