Case study in Innovation (E)

First Circle

After completion of this course the students · are in the position to apply desk research to acquire theoretical and empirical knowledge about the state-of-the-art · have basic knowledge about what innovation is and which aspects of innovation are important for business · are in the position to apply a project concerning innovation in practice · are in the position to present their project outcome to managers and customers

Not applicable

The course delivers a combination of theory and practice and students are therefore confronted with a high workload as well as an interesting practice project for a local company. The course contents contain respectively include: · Introduction into the course including presentation of the process, the tasks and the aims of the course · Presentation of the company, its business model and strategy as well as their external and internal environment · Presentation of the practical problems and the association to innovation · Formation of groups (4 – 5 students), which are then instructed into the problem, the process and the expected outcome · Preparation of a scientific paper (including citations and source: books, scientific papers and data) to a.) to present the problem and its relevance, b.) to elaborate the state-of-the-art (theory), which shall be applied for a practical solution of the problem and c.) a recommendation/solution including a rollout plan for implementation in practice · Summary of the main results and presentation in from of the audience including discussion

· Bessant, J., & Tidd, J. (2011). Innovation and entrepreneurship. West Sussex: John Wiley & Sons. · Morris, M., Kuratko, D., & Covin, J. (2010). Corporate entrepreneurship & innovation. Mason: Cengage Learning. · Shavinina, L. V. (2002). The international handbook on innovation. Oxford: Elsevier Science. · von Stamm, B. (2008). Managing innovation, design and creativity. West Sussex: John Wiley & Sons.

Evaluation of the scientific paper, the presentation and the participation on discussions

Englisch

4

0

2.0

· introduction to the process of the study · groups work including literature review (state-ofthe- art) and preparation of a scientific paper (with citations and sources) as well as application of the theoretical knowledge on a real business case · presentation · discussion

1

Prof. (FH) PD Dr. Mario Döller Lea Carnuth,MA Selina-Maria Schiller, MSc

1

IP_BUS120

Integrierte Lehrveranstaltung

Pflichtfach

not applicable