Introduction to BWL
Niveau
English version will be available soon
Learning outcomes of the courses/module
professional-academic competences:
The students:
•Identify the different business subareas
•Understand the fundamentals of marketing
•Understand the fundamentals of personnel management
•Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business
•Recognize relationships in the sense of the various relationships between the business functions
•Can clearly differentiate central business terms from each other
• Identify the most important constitutional and functional corporate decisions
The students:
•Identify the different business subareas
•Understand the fundamentals of marketing
•Understand the fundamentals of personnel management
•Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business
•Recognize relationships in the sense of the various relationships between the business functions
•Can clearly differentiate central business terms from each other
• Identify the most important constitutional and functional corporate decisions
Prerequisites for the course
English version will be available soon
Course content
•Overview and context analysis of the most important subareas in business administration
•Subject and principles of business administration:
•Operational functional areas
- Business decision theory
- Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization
- Marketing Fundamentals
•Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment
- Functional company decisions: Materials management, production management, marketing
• Fundamentals of business value creation processes and functions (value creation architecture and structure).
• Fundamentals of market-oriented, process-oriented and strategy-oriented management
•Subject and principles of business administration:
•Operational functional areas
- Business decision theory
- Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization
- Marketing Fundamentals
•Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment
- Functional company decisions: Materials management, production management, marketing
• Fundamentals of business value creation processes and functions (value creation architecture and structure).
• Fundamentals of market-oriented, process-oriented and strategy-oriented management
Recommended specialist literature
•Vahs, D./ Schäfer-Kunz, J. (2015): Einführung in die Betriebswirtschaftslehre, 7. Aufl.
•Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
•Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
•Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
•Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Aufl.
•Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.
•Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
•Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
•Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
•Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Aufl.
•Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.
Assessment methods and criteria
written exam
Language
German
Number of ECTS credits awarded
2
Share of e-learning in %
15
Semester hours per week
1.0
Planned teaching and learning method
Lecture, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
1
Name of lecturer
English version will be available soon
Academic year
Key figure of the course/module
WWI1
Type of course/module
lecture
Type of course
Compulsory
Internship(s)
not applicable