Introduction to BWL

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professional-academic competences: The students: •Identify the different business subareas •Understand the fundamentals of marketing •Understand the fundamentals of personnel management •Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business •Recognize relationships in the sense of the various relationships between the business functions •Can clearly differentiate central business terms from each other • Identify the most important constitutional and functional corporate decisions

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•Overview and context analysis of the most important subareas in business administration •Subject and principles of business administration: •Operational functional areas - Business decision theory - Fundamentals of Management and Ethics - Fundamentals of Human Resources and Organization - Marketing Fundamentals •Fundamentals of: - Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment - Functional company decisions: Materials management, production management, marketing • Fundamentals of business value creation processes and functions (value creation architecture and structure). • Fundamentals of market-oriented, process-oriented and strategy-oriented management

•Vahs, D./ Schäfer-Kunz, J. (2015): Einführung in die Betriebswirtschaftslehre, 7. Aufl. •Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 8. Aufl. •Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl. •Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl. •Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Aufl. •Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.

written exam

German

2

15

1.0

Lecture, group work, case studies, discussions, e-learning

1

English version will be available soon

WWI1

lecture

Compulsory

not applicable