Marketing Competence
Niveau
Consolidation
Learning outcomes of the courses/module
In this course the contents developed in the previous courses are implemented and carried out on practical problems. The students are able to analyze markets and develop appropriate marketing strategies.
Prerequisites for the course
Course in Marketing Consolidation
Course content
In the course in Marketing Competence, the knowledge acquired so far is expanded and consolidated by means of practical problems and the use of didactic methods.
Recommended specialist literature
• Schnettler, J., and Wendt, G. (2015). Marketingkompetenz: Werbung und Kommunikation planen: Konzeption, Media und Kreation, Berlin: Cornelson.
Assessment methods and criteria
project work
Language
German
Number of ECTS credits awarded
6
Share of e-learning in %
0
Semester hours per week
2.0
Planned teaching and learning method
Seminar, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
6
Name of lecturer
English version will be available soon
Academic year
Key figure of the course/module
MFO4
Type of course/module
seminar-degree
Type of course
Compulsory
Internship(s)
none