Our full-time Bachelor's program in Business Psychology equips you with the skills to analyze human behavior and apply this knowledge to economic decisions and corporate strategies. Become an expert in psychological business analysis!
Business Psychology
Bachelor's degree program
Overview
-
Qualification Level:
Stufe 1, Bachelor -
Price:
Euro 363,36* (excl. Student Union-fees) each semester -
Academic Degree:
Bachelor of Arts in Business (BA) -
Academic Program:
Full-time -
Language:
78% German, 22% English -
Remote Options:
E-Learning min. 20 % online -
Exchange Semester:
Organized stay abroad, 5th semester, internship in the 6th semester (also possible abroad)** -
Admission Requirements:
General admission requirements
Program Description
Discover business psychology: Learn how behaviors impact the workplace and apply that knowledge to solve business challenges. The program equips you with consulting and problem-solving skills for a dynamic and digitized work environment.
The Business Psychology program offers a comprehensive education in the fundamentals of economics and psychology with a strong practical focus. Our students gain in-depth knowledge of behavioral patterns in business contexts, particularly in the areas of consumer behavior, market research, neuromarketing, and industrial and organizational psychology. At the same time, core business skills such as management, marketing and finance are taught. Special emphasis is placed on developing social skills such as conflict management and mediation. Courses taught in English, a semester abroad and an internship promote internationalization and prepare students for careers in middle management and management consulting.
Study Focus
-
37 %
(Business) Psychology
-
23 %
International skills
-
18 %
Practical tansfer & methodological competence
-
16 %
Practice transfer & empirical research
-
07 %
Business & management
What You Will Learn
-
Designing working conditions and systems
-
Increasing employee motivation
-
Promote well-being at work
-
Use didactic approaches for training
-
Successfully managing change processes
-
Implementing conflict resolution in companies
-
Conducting market research studies
-
Developing marketing strategies and campaigns
Popular Occupational Fields
- Industrial psychologist
- Education & training developer
- Change manager
- Marketing & market research expert
- HR manager & organizational consultant
Career Opportunities
-
65% of the working time
in future-oriented professions requires empathy and interaction (Deloitte, 2020)
-
60% of companies
see adapting corporate culture as the biggest challenge of digital transformation (according to WIK, 2021)
-
Ø 4,500 euros gross monthly salary
for business psychologists, with potential for increase through professional experience (according to Karrieresprung)
-
Industrial, Organizational and Business Psychology
second most frequently applied field of psychology (according to the German Psychological Society)
The path to the Bachelor's Degree
The Bachelor of Science in Business Psychology provides a solid education in the fundamentals of business psychology. With a strong focus on practical applications and interdisciplinary approaches, the program prepares our students to assume leadership roles in a variety of industries and functions. By combining psychological theories with business knowledge, graduates are equipped for key positions in the modern workforce.
Special features:
-
Specialization in business psychology
-
Expert presentations from the field
-
Interdisciplinary case studies
Recognition of Prior Learning
Students with sufficient qualifications from Austrian commercial academies and higher vocational schools with an economic focus (Germany and Austria) can receive credit for the following courses from the first semester:
- Introduction to Business Administration
- Introduction to Accounting and Finance
To apply for credit, they must submit a request directly to the Director of Studies.
Director of Studies
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Bachelor Business Management, Bachelor Leadership & Business Management, Master Corporate Restructuring, Master Corporate Transformation Management
Curriculum
Study regulations to download
Frequently Asked Questions
Which areas of focus does the Business Psychology degree program cover?
The main topics covered are industrial psychology, organizational psychology & development, neuromarketing & behavioral psychology, and advertising psychology.
Which specific management skills are taught?
Students learn core skills in change management, strategic planning, financial management and leadership ethics, enriched by practical experience and expert knowledge.
What practical experience do you gain during your studies?
Through projects with companies, case studies and expert workshops, students gain practical insights into real transformation processes.
