Innovative and contemporary work and management skills in the triad of psychology, digitalization and management skills form the foundation of our Master's course in Business Psychology 4.0.
Business Psychology 4.0
Overview
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Location:
Attendance times in Kufstein
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Duration:
4 semesters: 2 - 3 attendance days per module in Kufstein, 12 modules in total
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Language:
100% German -
Academic Program:
Part-time
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Certificate:
Master of Business Administration (MBA) with 90 ECTS credits
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Price:
Euro 3.650,- -
Start:
This program is currently not offered as it is being revised due to a legal reform. We will be happy to keep you up to date with the latest information and dates.
PROFILE OF THE COURSE
Companies are facing ever greater challenges. Changes in the work and production process (Working World 4.0 and Industry 4.0) do not allow for standstill, but require agile action from all players in the business environment.
Individual scientific disciplines can no longer explain the complexity of all economic processes; interdisciplinary approaches are needed to open up new avenues. Digitalization and globalization are fundamentally changing the world of work. New business models, strategies and forms of communication are the result.
Business psychology as a sub-discipline of psychology deals with the experience and behavior of people in a business context (see Moser & Soucek, 2015). It therefore sees itself as an interdisciplinary addition and interface to the core competence of business administration in management. In corporate management, the view is becoming increasingly established that psychological skills are a key determinant of success alongside economic objectives.
CATEGORIES
In addition to the strong individualization of knowledge acquisition, students can manage their time flexibly and access content around the clock thanks to a virtual learning environment with an integrated online learning platform.
The Master's course in Business Psychology 4.0 provides qualifications in four central categories:
- Psychology & corporate transformation
- Communication in new working environments
- Intercultural skills / competencies
- Innovation & agile projects
After acquiring the theoretical foundations, participants develop solutions and methods based on business models and business cases, which they link directly to realizable results.
Benefits
- Interdisciplinary solution and method competence for direct application
- Unique combination of psychology, management and digitalization
- Leadership skills in the digitalization environment
- Easily compatible with work and family thanks to integrated blended learning
- Individual support from renowned experts from the field
- Access to a first-class industry network
- Internationally recognized Master of Business Administration degree
Benefits for your Company
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important skills for the challenges of new working environments
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Further training at the highest and most up-to-date level
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Transfer of innovative concepts directly into the company
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Retain and develop motivated employees
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In-service training through blended learning
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Unique training product with a view to digitalization
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Building leadership qualities
Program
FOCUS OF THE COURSE
Overview
Communication & personality psychology
Organizational Psychology & Business Transformation
Advertising & brand psychology
Intercultural Management
Innovation management & change
Working environments 4.0
Digitalization & Individual
Human Resources & Employer Branding
Design Thinking & Business Development
Didactic Concept
Using a blended learning model - i.e. combining online units for self-study and compact classroom units - ensures that the course is compatible with work and family life.
Prerequisites
- University degree (at least 180 ECTS)
Certificate
- Master of Business Administration (MBA) mit 90 ECTS-Punkten
Team
Asc. Prof. (FH) Ing. Mag. Kurt Hoffmann
Scientific Director
Georg Greiderer
Office Management
Daniela Stöckl
Office Management
