Sports Management I

first cycle, Bachelor

The students are aware of the specifics of the sports market and its actors and goods.
They can understand and explain fundamental sectors, concepts and theories (and the corresponding empirical findings) of sports management and reflect on them against the background of a later career in the field of sport.
The students develop an understanding for the connection of the different sectors and areas of sports management and are able to work out overarching questions. The students develop cognitive abilities as well as their decision-making and problem-solving skills.

not applicable

Basic concepts and theories of sport management are covered. This includes an introduction to the environment of sport management, the comparison of different sports systems, the fundamentals of organizational culture, strategic management and special features of personnel management in sport organizations. Central aspects of sports marketing, sports event management and sports tourism are also covered.

Bölz, M. (2015). Sport- und Vereinsmanagement. Sport organisieren und vermarkten. Stuttgart: Schäffer-Pöschel.
Byers, T., Slack, T. & Parent, M. (2012). Key concepts in sport management. NY: Sage.
Hoye, R., Smith, A., Nicholson, M., & Stewart, B. (2015). Sport management: principles and applications. London: Routledge.
Pedersen, P. M., & Thibault, L. (2018). Contemporary Sport Management. Champaign, Ill.: Human Kinetics.
Schütte, N. (2016). Grundwissen Sportmanagement. UTB.

Academic Research Paper

German

4

20

2.0

integrated course, case studies, discussion, group work, presentations

2

Team SCEM

first year of studies

bb.SPM1.1

integrated lecture

Compulsory

not applicable