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Leadership & Negotiation in the Automotive Industry

Niveau

1. Master cycle

Learning outcomes of the courses/module

The participants:
• know the basics of modern leadership
• can describe and apply various different leadership principles
• can describe and apply different leadership principles
• can assess and lead different personality types
• know obstacles and ways of effective communication
• know different negotiation strategies and tactics and can apply them purposefully
• can apply adaptive leadership styles to respond to rapid technological development and ever-changing market conditions in the automotive industry
• are able to use AI-based analytical tools to analyze negotiation data and make data-driven decisions


Prerequisites for the course

none

Course content

• Leadership principles and theories
• Modern leadership tools
• Personality typologies
• Negotiation types, processes and phases
• Manipulation techniques
• Leadership challenges in the automotive industry
• Use of AI to optimize negotiation strategies

Recommended specialist literature

• Malik, F. (2019). Führen Leisten Leben: Wirksames Management für eine neue Welt
• Drucker, P. (2018). The effective executive
• Northhouse, P. G. (2018). Leadership: Theory and practice.
• Fisher, R., Ury, W. & Patton, B. (2004). Das Harvard-Konzept
• Nasher, J. (2013). Deal!: Du gibst mir, was ich will
• Wenski, G. (2019). Lösungsorientiert verhandeln im Technischen Vertrieb: Grundlagen, Strategien und Tipps für faire Geschäfte

Assessment methods and criteria

Portfolio work

Language

German

Number of ECTS credits awarded

6

Share of e-learning in %

35

Semester hours per week

3.0

Planned teaching and learning method

ILV (Blended Learning, Inverted Classroom)

Semester/trimester in which the course/module is offered

3

Name of lecturer

n.N.

Academic year

Key figure of the course/module

14_LVA

Type of course/module

integrated lecture

Type of course

Compulsory

Internship(s)

none