Business Planning (E)

first cycle

Upon successful completion of this course, students will be
able to:
1. Identify suitable paths to small business ownership.
2. Develop a feasibility study of the strengths and
weaknesses of the proposed business opportunity.
3. Demonstrate the ability to design and produce a
detailed written business plan.
4. Demonstrate the ability to create and deliver an effective
oral presentation of the new venture business plan.

basic knowledge in management, marketing and finance

- Discovering entrepreneurial opportunities
- Business Plan: Introduction, Sample Case and General
Outline
- Competitive advantage of small businesses
- Paths to Small Business Ownership
- The New Venture Business Plan
- Role, need and preparation of the business plan
- Developing the details of the business plan
- Finding sources of financing
- Preparing a targeted presentation
- Preparing a targeted pitch

- Harvard (2007): Creating a Business Plan: Expert
Solutions to Everyday Challenges, Harvard
Business School Press
- Ford et al. (2007): The Ernst & Young Business
Plan Guide, John Wiley & Sons
- Sahlmann (2008): How to Write a Great Business
Plan, Harvard Business School Press
- Brown (2015): Writing A Business Plan that Works:
Create a Winning Business Plan and Strategy For
Your Start-up Business, CreateSpace

written business plan, presentation and pitch

English

3

0

2.0

presentations, open class discussions, team work,
individual team coachings, readings

1

Prof.(FH) Dr. Christian Vohradsky

1

IP_BUS105

integrated lecture

Compulsory

not applicable