Cases in Turnaround Marketing (E)
Niveau
First circle
Learning outcomes of the courses/module
Students …
- Realize that there are saturated markets where
formerly successful companies are facing downturn
- Learn about the importance of marketing measures
in company crisis situation
- Learn how to apply the marketing mix instruments
in turnaround situations
Prerequisites for the course
Not applicable.
Course content
- Introduction to the theoretical concept of company
crisis and turnaround situation.
- Analyzing the strategical and tactical options to
manage the turnaround.
- Working on different case studies concerning
turnaround marketing.
Recommended specialist literature
Cases and handouts from journals, books and magazines.
Assessment methods and criteria
Participation in group work, quality of group presentation
(content, style), participation in task discussion.
Language
English
Number of ECTS credits awarded
3
Share of e-learning in %
0
Semester hours per week
2.0
Planned teaching and learning method
Lecture, group work, presentation, task discussion
Semester/trimester in which the course/module is offered
2
Name of lecturer
Prof. (FH) Dr. Uwe Heil
Academic year
First Cycle
Key figure of the course/module
IP_BUS111
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
Not applicable.