Digital Transformation & Artificial Intelligence I: Basics & Tools
Niveau
1. Study cycle, Bachelor
Learning outcomes of the courses/module
The students:
• know the basics and basic concepts of digitization (with corresponding cross-reference to economics).
• gain an overview of the most important topics and theories of digitization.
• recognise the interrelationships and have a basic understanding of how digitization affects the economy.
• develop an active interest in digitization and can place it in a broader context (i.e. not just technology or IT).
• know the basics and basic concepts of digitization (with corresponding cross-reference to economics).
• gain an overview of the most important topics and theories of digitization.
• recognise the interrelationships and have a basic understanding of how digitization affects the economy.
• develop an active interest in digitization and can place it in a broader context (i.e. not just technology or IT).
Prerequisites for the course
none
Course content
• Introduction and history of the development of digitization
• Basic concepts and basic theories of digitization
• Overview of the factors influencing Markets & Companies through digitization
• Overview of the connections between digitization and classical business-related management functions (marketing, sales, HR, R and D, etc.)
• Basic concepts and basic theories of digitization
• Overview of the factors influencing Markets & Companies through digitization
• Overview of the connections between digitization and classical business-related management functions (marketing, sales, HR, R and D, etc.)
Recommended specialist literature
• Hoffmeister, Christian: Digital Business Modelling. Hanser (latest edition)
• Urbach, Nils; Röglinger, Maximilian (publisher): Digitalization Cases: How Organizations Rethink Their Business for the Digital Age. Springer (latest edition)
• 1-2 current articles from professional journals
• Urbach, Nils; Röglinger, Maximilian (publisher): Digitalization Cases: How Organizations Rethink Their Business for the Digital Age. Springer (latest edition)
• 1-2 current articles from professional journals
Assessment methods and criteria
Portfolio
Language
English
Number of ECTS credits awarded
3
Share of e-learning in %
25
Semester hours per week
2.0
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
1
Name of lecturer
Heil Uwe
Academic year
1
Key figure of the course/module
IBS.VZB.01.02
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none