Digital Transformation & Artificial Intelligence II: Markets & Companies
Niveau
1. Study cycle, Bachelor
Learning outcomes of the courses/module
The students:
• understand the development dynamics of digitization in markets and industries.
• know the impact of digitization on customers, competition, products and services
• understand the changes in companies (structure, management, culture, etc.) that are triggered by digitalization.
• are able to apply proven business-related concepts and theories to digitization.
Prerequisites for the course
Successful completion of the course: Digital Transformation I: Basics
Course content
• Development and change of markets, industries and business models through digit-ization
• Influence of digital trends on customers, competitors and market performance
• Effects of digitization on classical business-related concepts of: Companies, organi-zation, management, culture, etc.
• Reflection and adaptation of classical business theories and models to digitization (life cycle, value chain, 5-forces, etc.)
Recommended specialist literature
• Gassmann, Oliver; Sutter, Philipp: Digitale Transformation im Unternehmen gestal-ten. Hanser (latest edition)
• Porter, Michael; Heppelmann, James E.: Wie smarte Produkte Unternehmen verän-dern, in: Harvard Business Manager 12/2015
Assessment methods and criteria
Portfolio
Language
English
Number of ECTS credits awarded
3
Share of e-learning in %
25
Semester hours per week
2.0
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
2
Name of lecturer
Prof. (FH) Dr. Peter Dietrich
Academic year
Key figure of the course/module
IBS.VZB.02.01
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none