Digital Transformation I: Basics (E)

1. Study cycle, Bachelor

The students: • know the basics and basic concepts of digitization (with corresponding cross-reference to economics). • gain an overview of the most important topics and theories of digitization. • recognise the interrelationships and have a basic understanding of how digitization affects the economy. • are skilled in the initial applications of digital management to their own company. • develop an active interest in digitization and can place it in a broader context (i.e. not just technology or IT).

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• Introduction and history of the development of digitization • Basic concepts and basic theories of digitization • Overview of the factors influencing Markets & Companies through digitization • First digital application and implementation methods in a business context • Overview of the connections between digitization and classical business-related management functions (marketing, sales, HR, RandD, etc.)

• Hoffmeister, Christian: Digital Business Modelling. Hanser (latest edition) • Urbach, Nils; Röglinger, Maximilian (publisher): Digitalization Cases: How Organiza-tions Rethink Their Business for the Digital Age. Springer (latest edition) • 1-2 current articles from professional journals

Portfolio

English

4

25

2.0

Blended Learning

1

Julian Müller

IBS.BBB.03.01

integrated lecture

Compulsory

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