Strategic Management (E)
Niveau
Third year, Bachelor
Learning outcomes of the courses/module
Upon successful completion of this course, students will be
able to:
· Define strategy, discuss the strategic management
process, and analyze types of industry structures.
· Select and apply appropriate strategic
management tools to diagnose internal and
external factors facing organizations.
· Define competitive advantage and explain
associated best practices for creating and
maintaining advantages.
· Explain the most commonly used corporate
strategies and analyze alternatives for creating
long term value.
· Synthesize strategic management theory and
concepts to explain competitive advantage in the
era of globalization.�
able to:
· Define strategy, discuss the strategic management
process, and analyze types of industry structures.
· Select and apply appropriate strategic
management tools to diagnose internal and
external factors facing organizations.
· Define competitive advantage and explain
associated best practices for creating and
maintaining advantages.
· Explain the most commonly used corporate
strategies and analyze alternatives for creating
long term value.
· Synthesize strategic management theory and
concepts to explain competitive advantage in the
era of globalization.�
Prerequisites for the course
introductory business courses
Course content
· Introduction and Basics: Generic Concepts
· Hierarchy of Goals: Various Levels
· Strategic Analysis: Internal + External
· Strategy Development and Selection: Generic
Strategies, Strategic Options
· Strategy Execution: Concepts, Tools, Cases
· Appendix: Case Analysis
· Hierarchy of Goals: Various Levels
· Strategic Analysis: Internal + External
· Strategy Development and Selection: Generic
Strategies, Strategic Options
· Strategy Execution: Concepts, Tools, Cases
· Appendix: Case Analysis
Recommended specialist literature
- Grant et al. (2015): Foundations of Strategy, Wiley
- Witcher et al. (2014): Strategic Management:
Principles and Practice, Cengage Learning
- Barney et al. (2008): Strategic management and
competitive advantage: concepts and cases,
Pearson
- Porter (2004): Competitive advantage: creating and
sustaining superior performance, Free Press
- Hill et al. (2011): Essentials of Strategic
Management, South-Western College
- Witcher et al. (2014): Strategic Management:
Principles and Practice, Cengage Learning
- Barney et al. (2008): Strategic management and
competitive advantage: concepts and cases,
Pearson
- Porter (2004): Competitive advantage: creating and
sustaining superior performance, Free Press
- Hill et al. (2011): Essentials of Strategic
Management, South-Western College
Assessment methods and criteria
presentations, final exam
Language
English
Number of ECTS credits awarded
3
Share of e-learning in %
0
Semester hours per week
2.0
Planned teaching and learning method
presentations, open class discussions, team work,
individual team coachings, readings
individual team coachings, readings
Semester/trimester in which the course/module is offered
2
Name of lecturer
Prof. (FH) Dr. Christian Vohradsky
Academic year
/
Key figure of the course/module
IP_BUS108
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
Not applicable.