The "Me Brand" - Influencing factor for your career (E)

First Cycle

Better understanding of the relationship between brand and marketing. Better understanding of your own impact on others. Better understanding of your own personality. Development of a brand book for your own “Me Brand”. The output should be a basis for further job and personality development.

none

mong other things, we will use the 12 Brand Archetypes, which are based on the research findings of C.G. Jung, to work out how the universal archetypes, which are associated with certain emotions, characteristics and goals, function in business, with managers and with customers or employees. Intangible elements such as experiences, evaluation, etc. that people associate with the "Me Brand I" are also addressed.

Sinek, Simon: Start with Why: How Great Leaders Inspire Everyone To Take Action, 2009.
Jung, Lorenz (Ed.), C.G. Jung: Archetypes: Archetypes and Active Forces of the Collective Unconscious, 2022.

Collaboration, presentations, group work, final paper. Level of activity, precision, clarity of thought, convincing presentation.

English

3

0

2.0

Lecture, Conversation, Collective discussions, Role play, Demonstration, Exercises

2

Dr. Bernd Wollmann

IP_BUS131

integrated lecture

Compulsory

none