Innovation Management & Design Thinking

1.Semester Master: 1st Study cycle

The students: • are able to recognize the dynamics of change in the market, in products or services and in technologies • are able to develop a scenario of change or transformation • understand the innovation process in a company and can apply it in the company • know the critical factors in innovation management and can solve them accordingly • are able to use a wide variety of tools and techniques to implement the process of idea generation in the company

1. Semester: no information

• Definition of innovation and types of innovation • Integrated process model for innovation and product management • The innovation dilemma • Critical factors of innovation success • Idea management, creativity and open innovation • Systematic product concept development (market and competitor analysis, concept definition, concept evaluation, quality function deployment) • New product development (Ansoff matrix of growth, the V-model, reasons for misdevelopment, agile new product development) • Idea development (strategy development, infrastructure, copycats) • Tools and techniques of idea generation (competence analysis, scenario technique, search field analysis, creativity techniques, expert interviews, scoring model, profitability analysis) • Business plan creation

Gochermann, J. (2020) Technologiemanagement: Technologien erkennen, bewerten und erfolgreich einsetzen, Wiesbaden. Kreutzer, R. T., Neugebauer, T. & Pattloch, A. (2017) Digital Business Leadership: Digitale Transformation - Geschäftsmodell-Innovation - agile Organisation - Change-Management, Wiesbaden. Müller, A., Graumann, M. & Weiß, H.-J. (Hrsg.) (2020) Innovationen für eine digitale Wirtschaft: Wie Unternehmen den Wandel meistern, Wiesbaden. Schallmo, D. & Lang, K. (2020) Design Thinking erfolgreiche anwenden: So entwickeln Sie in 7 Phasen kundenorientierte Produkte und Dienstleistungen, Wiesbaden.

• Module exam (Innovation Management & Design Thinking, Modern Project Management)

English

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The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.

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Director of studies

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integrated lecture

Compulsory

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