Event Sciences & Event Management

first cycle, Master

Students will be able to:
- develop knowledge and understanding of different types of events, frameworks, structures, stakeholders and tools in modern event management.
- recognize and analyse problems in event management and develop potential solutions.
- recognize the relationship between social sciences and event management.
- interpret and evaluate complex matters and information.
- develop their social and self-competences as well as their critical thinking and discussion skills as well as presentation and moderating skills through group work and interactive discourse.

not applicable

- Event typologies and classifications, event planning models and planning stages
- Social science approaches in event management
- Internal and external influencing factors in event management
- Stakeholders in event management
- Risk management
- Event logistics and operations
- Event evaluation

Andrews, H. und Leopold, T. (2013). Events and The Social Sciences. London, Taylor and Francis Ltd.
Eisemann, U., Winnen, L. und Wrobel, A. (2014). Praxisorientiertes Eventmanagement: Events erfolgreich planen, umsetzen und bewerten.
Getz, D. and Page, S. (2019). Event studies: Theory, research and policy for planned events. 4th ed. London, Routledge.
Jäger. D. (2018). Grundwissen Eventmanagement. 3. Aufl. utb GmbH, Stuttgart.
Sakschewski, T. und Siegfried, P. (2017). Veranstaltungsmanagement: Märkte, Aufgaben und Akteure. Wiesbaden, Springer Gabler.
Shone, A. and Parry, B. (2019). Successful event management: A practical hand-book. 5th ed. USA, Cengage Learning

course paper

German

4

25

2.0

integrated course, e-learning

1

Team SCEM

bb.GL.3

integrated lecture

Compulsory

not applicable