digital Experience lab
DISCOVER OUR LABORATORY
The Digital Experience Lab at FH Kufstein Tirol enables students and research partners to take a look into the future and design the user experience (UX) of the future.
OVERVIEW
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DEGREE PROGRAMS:
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Research fields:
Perception of AI-generated content
Application potential of artificial intelligence in marketing
In addition, a practical project in the field of eye tracking is currently taking place with Nuremberg Airport
Head of Labs
Lukas Hartleif, MA
Junior Lecturer for Marketing
USAGE
Artificial intelligence (AI) offers a wide range of benefits in various industries, from advertising agencies to research. By optimizing touchpoints, analyzing USPs and placing advertising media and improving the user experience, companies, organizations and municipalities can achieve a sustainable increase in sales and build strong customer loyalty. The integration of AI agents into existing business models enables efficiency gains and innovation in all areas.
Success in the age of AI through the use of state-of-the-art technologies: large language models and eye trackers enable us to be prepared for the future.
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How does our online commercial work?
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How can I use AI?
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Is my website user-friendly?
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Which slogans work well?
EQUIPMENT
- Imotions software package
Precise evaluations and complex test set-up - Affectiva system
Emotion mapping of facial micro-movements - Mobile eye tracker
for use at trade fairs and in real-time environments - Stationary eye tracker
Studies on computers and other screens - GSR devices
Measurement of skin resistance and emotional reactions of test subjects
