Students create PR concept
- 19.02.2024
- Practical Project
Optimistic kick-off meeting in Weiden (from left to right: students Annalena Hohnke, Nina Kartak, Yasmin Rieger and Chiara Vogel with Rudolf Niegl and Jürgen Meyer from the ILS).
As part of a practical project, students on the Master's degree program in Digital Marketing created a PR concept including a six-month editorial plan for the Integrated Control Center (ILS) Upper Palatinate North.
In the fall of 2023, a group of four students were given the task by the Integrated Control Center (ILS) Upper Palatinate North to develop a PR concept and an associated editorial plan for a period of six months. The focus was particularly on communicating information about the merger of two control centers and explaining the tasks of a control center. Another objective was the recruitment of specialists, in particular the promotion of awareness of the profession. Another aim was to reduce the inhibitions of children when dialing the emergency number 112. After the kick-off meeting, the students had just under three months to implement the project. As part of this practical project, the students were to acquire skills / competencies independently by applying their acquired knowledge to the implementation of complex projects.
VISIT OF THE TEAM IN THE ILS
After a digital round of introductions a few days before the personal appointment, the students traveled from Kufstein to Weiden in der Oberpfalz, 280 km away. Once there, ILS employees Katja Sonnauer, Jürgen Meyer (control center manager) and Rudolf Niegl (deputy managing director) kindly took care of the group. A company presentation was followed by an opportunity to ask questions. Topics such as employee benefits at ILS, the profile of the ideal group of applicants and the available resources were discussed. During a tour of the building, followed by a group photo of an optimistic cooperation team, the students were given a comprehensive impression of the control center.
RESULTS OF THE PRACTICAL PROJECT
In order to realize the individual goals of the ILS, the students divided the concept into different segments. A merger campaign focused on the merger of different control centers, while the recruiting campaign aimed to attract qualified employees. A podcast was used to present the profession and the varied day-to-day work in an emergency call center in more detail. In order to reach even the youngest callers, the students integrated suitable content into the editorial plan. In particular, they focused on the Day of the Mouse. This is an event in which children are specifically addressed in order to playfully take away their fear of making an emergency call. Through these measures, the students wanted to promote understanding of the important work of the emergency call center in a child-friendly way.