Fundamentals of Business Administration & Economics (E)

Introduction

The students are able to: • Describe different business subareas • Explain the fundamentals of marketing • Explain the fundamentals of human resources management • Explain the structure of a company and typical operational processes and the basic constitutive factors of a company. • Recognize relationships in the sense of the various relationships between business functions • Clearly differentiate central business terms from each other • Explain the most important constitutional and functional corporate decisions. • Handle fundamental management problems from an economic point of view • Analyze decisions under uncertainty • Develop strategic decisions on the basis of economic models • Assess the impact of digital technologies and products on a company’s cost structure and the formation of market forms • Explain the fundamentals of mapping business decisions in the accounting system. • Explain basic concepts and subareas of accounting • Understand the technique and internal structure of double-entry bookkeeping and assess the structure of an accounting system and the characteristics of different types of accounts • Make simple business postings to balance sheet and profit and loss accounts and create posting records • Identify the significant effects of business transactions on the balance sheet and income statement • Explain task fields and solution approaches of cost and revenue accounting with its subsystems (cost element, cost center and cost unit accounting) • Distinguish between the terms deposits, disbursements, income, expenses and income • Explain the organizational structure of a cost accounting system and explain the main features of the main cost accounting systems • Explain the systems of cost accounting (partial and full cost accounting)

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• Overview and context analysis of the most important subareas in business administration • Subject and fundamentals of business administration: o Operational functional areas o Business decision theory o Fundamentals of management and ethics o Fundamentals of Human Resources and organization o Marketing fundamentals • Fundamentals of business management: o Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment o Functional company decisions: Materials management, production management, marketing • Fundamentals of business value creation processes and functions (value creation architecture and structure) • Fundamentals of market-, process- and strategy-oriented management • Microeconomics and the behavior of managers and companies • Price and product policy of companies • Elementary principles of game theory • Company organization • Market forms & market entry • Decisions under uncertainty • Behavioral economics • Economy of digitization • External accounting: o Structure of the accounting system o Fundamentals of operational accounting: Tasks, sub-areas and basic concepts o Commercial accounting system: From inventory to opening balance sheet o Double-entry accounting system: Posting business cases to inventory and profit and loss accounts o Organization of bookkeeping (chart of accounts, sales tax, etc.) o Principle of period purity and accruals and deferrals • Internal accounting: o Objectives and basic concepts of cost and revenue accounting o Fundamentals of cost and revenue accounting: Tasks, components and subareas o Structure of cost accounting (cost elements, cost centers, cost objects) o Contribution margin accounting

• Vahs, D. and J. Schäfer-Kunz, 2015. Einführung in die Betriebswirtschaftslehre. 7th edition. Stuttgart: Schäffer Poeschel. • Thommen, J.-P. et al., 2017. Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht. 8th edition. Wiesbaden: Springer Gabler. • Schweitzer, M. and A. Baumeister, 2015. Allgemeine Betriebswirtschaftslehre. 11th edition. Berlin: Erich Schmidt Verlag. • Hutzschenreuter, T., 2015. Allgemeine Betriebswirtschaftslehre. 6th edition. Wiesbaden: Springer Gabler. • Wöhe, G., U. Döring and G. Brösel, 2016. Einführung in die Allgemeine Betriebswirtschaftslehre, 26th edition Munich: Vahlen. • Weber, W., R. Kabst and M. Baum, 2018: Einführung in die Betriebswirtschaftslehre, 10th edition Wiesbaden: Springer Gabler. • Pindyck, R. S. and D. L. Rubinfeld, 2018. Mikroökonomie. Pearson Deutschland GmbH • Varian, H. R., 2014. Grundzüge der Mikroökonomik. Berlin: Walter de Gruyter GmbH & Co KG.Deutschland GmbH. • Münter, M.T., 2018. Mikroökonomie, Wettbewerb und strategisches Verhalten. Stuttgart: UTB GmbH • Natrop, J., 2012. Grundzüge der angewandten Mikroökonomie. Berlin: Walter de Gruyter GmbH & Co KG.Deutschland GmbH. • Kahneman, D., 2012. Schnelles Denken, langsames Denken. Munich: Siedler Verlag. • Rifkin, J., 2014. Die Null-Grenzkosten-Gesellschaft: Das Internet der Dinge, kollaboratives Gemeingut und der Rückzug des Kapitalismus. Frankfurt am Main: Campus Verlag. • Thiel, P., and B. Masters, 2014. Zero to one: Wie Innovation unsere Gesellschaft rettet. Frankfurt am Main: Campus Verlag. • Buchholz, L. and R. Gerhards, 2016. Internes Rechnungswesen, Kosten- und Leistungsrechnung, Betriebsstatistik und Planungsrechnung. Wiesbaden: Springer Gabler • Deimel, K. et al., 2017. Kostenrechnung, Das Lehrbuch für Bachelor, Master und Praktiker. Hallbergmoos: Pearson • Geirhofer, S. and C. Hebrank, 2016. Grundlagen Buchhaltung und Bilanzmanagement, 4th edition. Vienna: Linde Verlag. • Coenenberg, A.G. et. al., 2018. Einführung in das Rechnungswesen: Grundlagen der Buchführung und Bilanzierung, 7th edition Stuttgart: Schäffer Poeschel • Wedell, H. and A.A. Dilling, 2018. Grundlagen des Rechnungswesens, 16th edition Herne: NWB Studium • Breidenbach, K. and M. Währisch, 2017. Buchhaltung und Jahresabschluss, 4th edition. Berlin: De Gruyter Studium • Schmidt, M., B. Auer and P. Schmidt, 2012. Buchführung und Bilanzierung: Eine anwendungsorientierte Einführung. Wiesbaden: Springer Gabler

Written exam

English

6

30

4.0

Blended Learning

2

Director of Studies

ECO.1

integrated lecture

Compulsory

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