Management & Strategy I
Niveau
1. Study cycle, Bachelor
Learning outcomes of the courses/module
The students:
• know the basics of strategic corporate management.
• have an overview of the most important theories of strategic management and related business-related disciplines (marketing, etc.)
• are proficient in essential strategic methods and tools.
• are capable of designing a strategy process in a company.
Prerequisites for the course
All previous knowledge relevant to the contents from the previous study
Course content
• Introduction to strategic corporate management
• Core topics of strategic management: Navigation system, competitive strategy, mission statement, value creation
• Analysis and design of the strategy process in a company
• Essential strategy methods (value chain, 5-forces, etc.)
Recommended specialist literature
• Porter, Michael: Wettbewerbsstrategie. Campus (in the current edition)
• Stöger, novel: Strategieentwicklung für die Praxis. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals
Assessment methods and criteria
Portfolio
Language
German
Number of ECTS credits awarded
6
Share of e-learning in %
25
Semester hours per week
4.0
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
4
Name of lecturer
Prof. (FH) Dr. Peter Dietrich
Academic year
Key figure of the course/module
IBS.BBB.04.02
Type of course/module
integrated lecture
Type of course
Compulsory