Management & Strategy II
Niveau
1. Study cycle, Bachelor
Learning outcomes of the courses/module
The students:
• understand the connections between strategy, organization, productivity, leader-ship, culture, change, etc.
• are capable of applying strategic methods to their own company.
• can combine strategy and new megatrends (digitization, VUCA-World, etc.).
• have the skills to independently develop strategy methods.
Prerequisites for the course
English version will be available soon
Course content
• "Holistic strategic management" in the sense of combining strategy with: Organiza-tion, productivity, leadership, culture, change, etc.
• Linking strategy with current issues
• Development and adaptation of strategic methods
• Application and implementation of strategic issues for your own company
Recommended specialist literature
• Müller-Stewens, Günter; Lechner, Christoph: Strategisches Management. Schäffer-Poeschel (in the current edition)
• Stöger, novel: Strategieentwicklung für die Praxis. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals
Assessment methods and criteria
Portfolio
Language
German
Number of ECTS credits awarded
6
Share of e-learning in %
25
Semester hours per week
4.0
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
5
Name of lecturer
Prof. (FH) Dr. Peter Dietrich
Academic year
Key figure of the course/module
IBS.BBB.05.02
Type of course/module
integrated lecture
Type of course
Compulsory