Business Models: Analysis & Application
Niveau
Bachelor
Learning outcomes of the courses/module
The students
• Understand and apply the methods of business model innovation (metamodel, process model, techniques and results).
• Are able to analyze a (digital) business model and develop/implement their own business models.
• Are able to reflect on the results independently.
• Understand and apply the methods of business model innovation (metamodel, process model, techniques and results).
• Are able to analyze a (digital) business model and develop/implement their own business models.
• Are able to reflect on the results independently.
Prerequisites for the course
None
Course content
Part A: Fundamentals of business modeling:
• Characteristics, elements and levels of business models
• Working with current business model concepts: Business Model Canvas
• Value Proposition Design
• Business Model Navigator, Business Model Kit, Lean Startup, Design Thinking, Sprint, "AndersArtigkeit" etc.
Part B: Analysis and development of business models:
• Development and evaluation of business ideas (trend research, future industries, etc.)
• Procedure for business model innovation
• Special features of business model development: e.g. digital business modeling, high-tech start-ups, web-based business models, service-based business models;
Part C: Examples of innovative business models
Examples from the business-to-consumer sector; examples from the business-to-business sector. Examples for small and medium-sized enterprises
• Characteristics, elements and levels of business models
• Working with current business model concepts: Business Model Canvas
• Value Proposition Design
• Business Model Navigator, Business Model Kit, Lean Startup, Design Thinking, Sprint, "AndersArtigkeit" etc.
Part B: Analysis and development of business models:
• Development and evaluation of business ideas (trend research, future industries, etc.)
• Procedure for business model innovation
• Special features of business model development: e.g. digital business modeling, high-tech start-ups, web-based business models, service-based business models;
Part C: Examples of innovative business models
Examples from the business-to-consumer sector; examples from the business-to-business sector. Examples for small and medium-sized enterprises
Recommended specialist literature
• Friedrichsen, M. (2024). Digitale Ökonomie und Transformation: Disruptive Geschäftsmodelle und neue Arbeitswelten im digitalen Business. Wiesbaden: Springer Verlag.
• Hofmeister, C. (2022). Digital Business Modelling: Digitale Geschäftsmodelle verstehen, designen, bewerten. München: Carl Hanser Verlag.
• Kollmann, T. (2022). Digital Business: Grundlagen von Geschäftsmodellen und –prozessen in der Digitalen Wirtschaft. Wiesbaden: Springer Verlag.
• Ronteau, S., Muzellec, L., Saxena, D., & Trabucchi, D. (2023). Digital business models: The new value creation and capture mechanism of the 21st century. Berlin/Boston: Walter de Gruyter.
• Hofmeister, C. (2022). Digital Business Modelling: Digitale Geschäftsmodelle verstehen, designen, bewerten. München: Carl Hanser Verlag.
• Kollmann, T. (2022). Digital Business: Grundlagen von Geschäftsmodellen und –prozessen in der Digitalen Wirtschaft. Wiesbaden: Springer Verlag.
• Ronteau, S., Muzellec, L., Saxena, D., & Trabucchi, D. (2023). Digital business models: The new value creation and capture mechanism of the 21st century. Berlin/Boston: Walter de Gruyter.
Assessment methods and criteria
• Final presentation and
• Term paper
• Term paper
Language
German
Number of ECTS credits awarded
4
Share of e-learning in %
20
Semester hours per week
3.0
Planned teaching and learning method
• 20 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.
Semester/trimester in which the course/module is offered
4
Name of lecturer
Director of Studies
Academic year
Key figure of the course/module
EGM 5
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none