Fundamentals of entrepreneurship

Bachelor

The students
• are familiar with the conceptual foundations of entrepreneurship research and are able to distinguish and explain concepts such as entrepreneurship, entrepreneurship, management, etc. from one another.
• are familiar with the findings on the economic significance of entrepreneurship in Austria and Germany.
• are familiar with alternative forms of business start-up, such as business start-up, take-over start-up, spinn-off start-up, MBI/MBO, franchise start-up.
• have knowledge about the typical focal points and problems in the different phases of the process of founding a company.
• are able to identify necessary entrepreneurship skills and evaluate potential business ideas for their feasibility.
• are familiar with the basic terminology in start-up management in general and with start-up planning in particular.
• know the building blocks in the development of a business concept and in start-up planning.
• are able to identify necessary entrepreneurship skills and evaluate potential business ideas for feasibility.
• are familiar with current concepts and trends in entrepreneurship.
• know the basics of "sustainable development".
• know the possibilities of integrating sustainability into corporate management (CRM).
• know the basics of social entrepreneurship.

None

Part A: Conceptual basics:
• Entrepreneurship and the path to it
• Entrepreneurship and intrapreneurship: terms and distinction
• The Entrepreneur / the Intrapreneur: Characteristics, Meaning, Image
• Types and forms of entrepreneurship

Part B: Significance of entrepreneurial activity:
• Quantitative and qualitative stocktaking in Austria/Germany.
• Derivation of success factors & reasons for failure
• Analysis of the general conditions for entrepreneurship

Part C: Trends and developments in entrepreneurship:
• Model of entrepreneurship competencies
• Current concepts in entrepreneurship (Business Model Canvas, Value Proposition Design, Lean Startup, Growth Hacking etc.)

Part D: Sustainable Development & Social Entrepreneurship
• Model of sustainable development
• Sustainability as a competitive factor
• Operational sustainability management: systems, concepts and instruments of sustainable corporate management in different functional areas
• Definition of social entrepreneurship and overview of the subject area and its future relevance for society

• Fritsch, M., & Wyrwich, M. (2021). Entrepreneurship: Theorie, Empirie, Politik. Wiesbaden: Springer Verlag.
• Greene, F. J. (2020): Entrepreneurship: Theory and practice. Lonon, UK: Red Globe Press.
• Grundwald, A., & Kopfmüller, J. (2022). Nachhaltigkeit. Frankfurt/New York: Campus Verlag.
• Nzembayie, K. F., & Buckley, A. P. (2022). Digital entrepreneurship: Disruption and new venture creation. Glos, UK: Edward Elgar.
• Hinrichs, B. (2021). Nachhaltigkeit als Unternehmensstrategie: Roadmap für unternehmerische Nachhaltigkeit & Innovation. Freiburg: Haufe-Lexware.

• Term paper
• Presentation
• Quiz

German

3

25

3.0

• 25 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.

1

EGM 1

integrated lecture

Compulsory

not applicable