Value-Oriented Management Control

Bachelor

The students
• know the procedures of company and brand valuation.
• know the value drivers of the company and brand value and know which approaches can be used to control them.
• are able to determine the company value using the DCF method and the multiples method.
• are able to evaluate the brand value of a company indicatively.

None

Part A: Fundamentals of business valuation:
• Valuation object, valuation subject, valuation occasions and valuation purposes.
• Principles of determining company values (relevance of the valuation purpose, reporting date principle, assets necessary for operations and assets not necessary for operations, transaction costs and income tax effects)
• Overview of national and international standards (KFS/BW1, IDW S1, International Valuation Standards.)
• Overview of business valuation methods (discounting methods: Discounted cash flow method, capitalized earnings method; multiplier method, liquidation value) and their practical application using selected examples.
• Components of a valuation report (incl. documentation, working papers, declaration of completeness)

Part B: Basics of trademark valuation:
• Valuation object, valuation subject, valuation occasions and valuation purposes.
• Principles of determining trademark values (relevance of the valuation purpose, principle of the reporting date, transaction costs and income tax effects)
• Overview of national and international standards (IDW S5, ÖNORM A 6800, DIN ISO 10668.)
• Special features due to integration of the financial, behavioral and legal perspectives
• Overview of trademark valuation methods (market-oriented methods, capital value-oriented methods, cost-oriented methods) and their practical application using selected examples
• Requirements for documentation and reporting (incl. documentation, working papers, declaration of completeness)

• Ballwieser, W., & Hachmeister, D. (2021). Unternehmensbewertung: Prozess, Methoden und Probleme. Stuttgart: Schäffer-Poeschel Verlag.
• Paugam, L., Andrè, P., Phillipe, H., & Harfouche, R. (2018). Brand valuation. Abingdon, OX: Routledge.
• Wöltja, J. (2021). Schnelleinstieg Unternehmensbewertung und Finanzkennzahlen. Freiburg: Haufe Verlag.

• Final exam and
• Quiz

German

3

33

2.0

• 33 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.

4

Director of Studies

FIN 4

integrated lecture

Compulsory

none