Bachelor Thesis Seminar

Consolidation

The students are able to academically prepare a topic from the department of marketing and communication management and to independently work on a central question. The students’ self-organization and time management skills are encouraged.

basic subjects

Within a given period of time, the students should academically research a question relevant to their studies and education within the framework of a Bachelor thesis. Using academic methods, the topic is to be worked on and discussed independently - this takes place in an interdisciplinary context and in the form of a theoretical examination of an academic question. The Bachelor thesis can be written with a practical reference from the internship and thus academically and practically deal with a current and tangible problem.

• Saunders, M., Lewis, P., and Thornhill, A. (2015). Research Methods for Business Students, Financial Times.
• Fachzeitschriften

Participation

German

10

0

0.5

Seminar, group work, case studies, discussions, e-learning

6

English version will be available soon

PRA3

seminar-degree

Compulsory

English version will be available soon