Marketing & Communications (E)
Niveau
Bachelor
Learning outcomes of the courses/module
Above all, the personality-building aspect of the semester abroad is to be regard-ed as a beneficial acquisition of competence. In addition, foreign language skills are acquired, deepened and/or expanded. The ability to understand and adapt to other cultures also proves to be an effective teaching content of this module. Marketing and communication management are learned/understood in an international and intercultural context and are also expanded professionally through relevant courses.
Prerequisites for the course
none
Course content
During their stay abroad at the partner university, the students must complete 15 ECTS courses in the field of "Marketing & Communications" - the teaching agreements must be agreed in advance with the director of study course by means of the Learning Agreement.
Recommended specialist literature
k.A.
Assessment methods and criteria
k.A.
Language
English
Number of ECTS credits awarded
15
Share of e-learning in %
0
Semester hours per week
0.0
Planned teaching and learning method
English version will be available soon
Semester/trimester in which the course/module is offered
5
Name of lecturer
English version will be available soon
Academic year
Key figure of the course/module
INT_MKT
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
not applicable