Product Development & Service Design
Niveau
Consolidation
Learning outcomes of the courses/module
The development and design of new products and services is one of the most important and risky challenges facing companies. After this course, students will be able to name the stages of product development and explain how companies generate and implement ideas for new products.
Prerequisites for the course
Modul MGL
Course content
In this course, students become familiar with the principles and practices in product development, design, marketing and the introduction of new products and services. Students learn how to integrate (end) customers into this process, which concepts and tools can be used to support successful product development, which role the product life cycle plays and which marketing strategies can be applied in the individual phases of the product life cycle.
Recommended specialist literature
•Ulrich K.T., and Eppinger S.D. (2019): Product Design and Development, Fifth Edition, NY.: McGraw-Hill
•Scholz, U., Pastors, S., Becker, J. H., Hofmann D., and van Dun, R. (2018). Praxishandbuch Nachhaltige Produktentwicklung, Wiesbaden: Springer Gabler.
•Trott, P. (2016). Innovation Management and New Product Development, Harlow: Pearson Education.
Assessment methods and criteria
Seminar paper
Language
German
Number of ECTS credits awarded
4
Share of e-learning in %
15
Semester hours per week
2.0
Planned teaching and learning method
Seminar paper and/or presentation
Semester/trimester in which the course/module is offered
4
Name of lecturer
will be available soon
Academic year
Key figure of the course/module
ANM2
Type of course/module
practice
Type of course
Compulsory
Internship(s)
none