Project Management

Introduction

The students can define, conceive, plan, implement and evaluate complex projects. Planning and control in the areas of resources and budget is conveyed in a practical way. The students are able to plan and carry out projects holistically and with consideration of the critical aspects.

none

After the basic definition of the project management functions in the context of a marketing and communication project, the students are introduced to their practical use. In particular, the tasks of the project manager and the most important project management tools and methods are discussed. The course content includes the project concept and project types as well as performance planning, resource and cost planning, project organization, IT-supported project documentation and the concluding project manual.

• Timinger, H. (2017). Modernes Projektmanagement: Mit traditionellem, agilem und hybridem Vorgehen zum Erfolg, Weinheim: Wiley Verlag.
• Preußig, J. (2018). Agiles Projektmanagement: Agilität und Scrum im klassischen Projektumfeld, Freiburg: Haufe Verlag.

Groupwork

German

2

15

1.5

Project work and/or presentation

1

English version will be available soon

SKT1

project

Compulsory

none