Content Creation
Niveau
Introduction
Learning outcomes of the courses/module
The students know about the effect of form, color and writing. They learn how to create and edit content with suitable software. They can independently recognize and evaluate the quality in the visual processing of media work.
Prerequisites for the course
none
Course content
After the Content Creation exercise, students will be able to
- Demonstrate and apply content creation principles
- Analyze content
- Develop convincing content.
Recommended specialist literature
• Pulizzi, J. (2014). Epic Content Marketing: How to tell a Different Story, Break Through the Clutter, and Win more Customers by Marketing Less, McGrawHill Education.
• Albee, A. (2015). Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Palgrave Macmillan.
• Wäger, M. (2016). Grafik und Gestaltung: Design und Mediengestaltung von A-Z, Bonn: Reinwerk Design
Assessment methods and criteria
Group work and presentation
Language
German
Number of ECTS credits awarded
5
Share of e-learning in %
0
Semester hours per week
2.0
Planned teaching and learning method
Exercises, group work, case studies, discussions
Semester/trimester in which the course/module is offered
3
Name of lecturer
English version will be available soon
Academic year
Key figure of the course/module
COC2
Type of course/module
practice
Type of course
Compulsory
Internship(s)
none