Corporate Communications & PR

Consolidation

Students acquire a basic theoretical knowledge of the different steps of successful, harmonized corporate communication and can use communication instruments in a networked and strategic way. In addition, they are familiar with the conception of communication processes and know the requirements of modern, integrated, digital corporate communication, both internally and externally.

Modul KMG

In this course the students get an overview of the different disciplines of corporate communication. In particular the new challenges of traditional organizational structures through digital channels. Based on this, the students learn that consistent communication requires an integrated and harmonized approach in all areas of the company. The strategic conception of corporate communication processes becomes the focus of attention.

•Zerfaß, A., and Piwinger, M. (Hrsg.). (2014). Handbuch Unternehmenskommunikation: Strategie - Management – Wertschöpfung, Wiesbaden: Gabler.
•Bruhn, M. (2014). Integrierte Unternehmens- und Markenkommunikation: Strategische Planung und operative Umsetzung, 6. Auflage, Stuttgart: Schäffer-Poeschel.

Project work, final presentation and online test

German

4

50

2.0

Integrated course, group work, case studies, discussions, e-learning

5

Prof. (FH) Dr. Peter Schneckenleitner

ANK3

integrated lecture

Compulsory

none