Corporate Communications & PR
Niveau
Consolidation
Learning outcomes of the courses/module
Students acquire a basic theoretical knowledge of the different steps of successful, harmonized corporate communication and can use communication instruments in a networked and strategic way. In addition, they are familiar with the conception of communication processes and know the requirements of modern, integrated, digital corporate communication, both internally and externally.
Prerequisites for the course
Modul KMG
Course content
In this course the students get an overview of the different disciplines of corporate communication. In particular the new challenges of traditional organizational structures through digital channels. Based on this, the students learn that consistent communication requires an integrated and harmonized approach in all areas of the company. The strategic conception of corporate communication processes becomes the focus of attention.
Recommended specialist literature
•Zerfaß, A., and Piwinger, M. (Hrsg.). (2014). Handbuch Unternehmenskommunikation: Strategie - Management – Wertschöpfung, Wiesbaden: Gabler.
•Bruhn, M. (2014). Integrierte Unternehmens- und Markenkommunikation: Strategische Planung und operative Umsetzung, 6. Auflage, Stuttgart: Schäffer-Poeschel.
Assessment methods and criteria
Project work, final presentation and online test
Language
German
Number of ECTS credits awarded
4
Share of e-learning in %
50
Semester hours per week
2.0
Planned teaching and learning method
Integrated course, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
5
Name of lecturer
Prof. (FH) Dr. Peter Schneckenleitner
Academic year
Key figure of the course/module
ANK3
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none