Disciplines of Corporate Communications
Niveau
Consolidation
Learning outcomes of the courses/module
This course offers insights into communication controlling, political communication and issues management. The students can actively use the corresponding communication instruments and process them conceptually and strategically.
Prerequisites for the course
Modul KMG
Course content
This module focuses on selected disciplines of corporate communication. Thus, the areas of Issues Management, Political Communication or Communication Controlling are deepened and later find their way into a strategic communication concept.
Recommended specialist literature
•Kemming, J. D., and Rommerskirchen, J. (Hrsg.). (2019). Marken als politische Akteure. Wiesbaden: Springer Gabler.
•Eisenegger, M. (2005). Reputation in der Mediengesellschaft. Konstitution – Issues Monitoring – Issues Management, Wiesbaden: Springer Fachmedien.
•Piwinger, M., and Porak, V. (Hrsg.). (2005). Kommunikations-Controlling. Kommunikation und Information quantifizieren und finanziell bewerten, Wiesbaden: Gabler Verlag.
Assessment methods and criteria
Seminar work
Language
German
Number of ECTS credits awarded
4
Share of e-learning in %
50
Semester hours per week
2.0
Planned teaching and learning method
Integrated course, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
5
Name of lecturer
Prof. (FH) Dr. Peter Schneckenleitner
Academic year
Key figure of the course/module
ANK2
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none