Marketing Consolidation
Niveau
Consolidation
Learning outcomes of the courses/module
The students have in-depth knowledge of marketing planning and organization and are able to conceive, design, implement and analyze academic or application-oriented marketing projects by deriving recommendations for action.
Prerequisites for the course
Modules MGL & MMT, LV Market Research
Course content
Based on the fundamentals of strategic marketing planning, the students gain knowledge for the efficient and effective handling of marketing problems. This is done by selecting a course of various specializations and includes, among other things, the organization, implementation and reflection of academic and application-oriented, comprehensive tasks in the field of marketing.
Recommended specialist literature
• Kotler, P., Keller, K.L., and Opresnik, M.O. (2017). Marketing-Management: Konzepte - Instrumente – Unternehmensfallstudien, Pearson Studium.
• Esch, F.-R. (2018). Strategie und Technik der Markenführung. München: Vahlen Verlag.
• Esch, F.-R. (2018). Strategie und Technik der Markenführung. München: Vahlen Verlag.
Assessment methods and criteria
written exam
Language
German
Number of ECTS credits awarded
5
Share of e-learning in %
0
Semester hours per week
2.0
Planned teaching and learning method
Integrated course, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
5
Name of lecturer
English version will be available soon
Academic year
Key figure of the course/module
MFO3
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none