Media Landscape
Niveau
Consolidation
Learning outcomes of the courses/module
The students know the special features of the Austrian media landscape and the significance of the Austrian media in an international comparison. They recognize media quality and know about the influence and special features of Austrian media policy.
Prerequisites for the course
Modul KMG, Modul ANK
Course content
Detailed knowledge of the national and international media landscape is essential for students of the Marketing & Communication Management course.
From media economics, media society and media change to media policy - the course Media Landscape provides a detailed outline of the benefits, processes and structure of mass media.
Recommended specialist literature
•Hüffel, C. & Rohrer, A., Wallner, A-M., and Süssenbacher, D. (Hrsg.) (2017). Medien und Politik: Zur Lage der Zukunft der Medien(landschaft) in Österreich. Wien: Holzhausen Verlag.
•Beck, K. (2018). Das Mediensystem Deutschlands: Strukturen, Märkte, Regulierung. 2. Auflage, Wiesbaden: Springer VS.
Assessment methods and criteria
written exam
Language
German
Number of ECTS credits awarded
5
Share of e-learning in %
50
Semester hours per week
2.0
Planned teaching and learning method
Integrated course, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
4
Name of lecturer
English version will be available soon
Academic year
Key figure of the course/module
MEK2
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none