Introduction to Business Administration

first cycle, Bachelor

The students: • Identify the different business subareas; • Understand the fundamentals of marketing; • Understand the fundamentals of personnel management; • Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business; • Recognize relationships in the sense of the various relationships between the business functions; • Can clearly differentiate central business terms from each other; • Identify the most important constitutional and functional corporate decisions. The students are also able to: • Apply their knowledge to case studies; • Present solutions professionally; • Apply this knowledge to real business issues in the field of sports, culture and event management.

none

• Overview and context analysis of the most important subareas in business administration • Subject and fundamentals of business administration in the context of economics: • Business studies as science and differentiation from economics, management theory and leadership • Operational functional areas • Business decision theory • Fundamentals of Management and Ethics • Fundamentals of Human Resources and Organization • Marketing Fundamentals Fundamentals: • of the constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment. • of the functional business decisions: Materials management, production management, marketing. • of business value creation processes and functions (value creation architecture and structure). • of market, process and strategy-oriented management. • Analysis and evaluation of case studies • Business specifics in the field of sports, culture and event management

Vahs, D./ Schäfer-Kunz, J. (2015): Einführung in die Betriebswirtschaftslehre, 7. Aufl. Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 8. Aufl. Schauer, R. (2019): Betriebswirtschaftslehre, 6. Auflage. Linde Verlag, Wien. Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl. Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl. Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Aufl. Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl. Fachzeitschriften: Betriebswirtschaftliche Forschung und Praxis (BFuP); Zeitschrift für Betriebswirtschaft (zfB); Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF); Journal of Business and Economics (JBE); Wirtschaftswissenschaftliches Studium (WiSt); BC-Zeitschrift für Bilanzierung, Rechnungswesen und Controlling; Die Wirtschaftsprüfung (WpG); Zeitschrift Führung + Organisation (ZFO); Harvard Business Manager; Der Betriebswirt; Der Betrieb, Strategic Management Journal (SMJ)

written exam

German

3

20

2.0

Integrated course, case studies, discussion, group work, presentations

1

Team SCEM

first year of studies

vz.WIR.1

integrated lecture

Compulsory

not applicable