Design Thinking & Innovation

1. Master cycle

The participants: • know the definition of Design Thinking and are able to integrate this method into modern management • know the basics of innovation management and process • are able to analyze and evaluate the processes of Design Thinking • are able to apply the ten tools of Design Thinking • are able to develop innovative, promising ideas with interdisciplinary teams • promote the creative potential of their colleagues or employees and thus accelerate the innovation processes • know methods for creating the right environment for executing, delivering and sustaining innovations to drive business development • can accompany trend analysis & risk-opportunity trade-offs for business growth • can apply various AI tools and technologies to generate creative ideas and innovative concepts that go beyond traditional brainstorming methods • can use AI-powered analysis and predictions to refine concepts • learn skills for moderating and facilitating workshops that promote creative and innovative solutions

none

• Concept of Design Thinking and the customer claim (in the socio-legal triangular relationship/double customer concept) • Strategic set-up of Design Thinking projects • Design Thinking Process (What is? What if? What wows? What works?) • Ten Tools of Design Thinking (visualization, Journey Mapping, Value Chain Analysis Mind Mapping, Brainstorming, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Learning Launch) • Developing products and services in a human-centered way; from problem to solution concept • Strategic business development • Assessing and evaluating innovation concepts • Design thinking in teams and organizations • AI-supported idea generation and concept development

• Schallmo, D. (2017): Design Thinking erfolgreich anwenden: So entwickeln Sie in 7 Phasen kundenorientierte Produkte und Dienstleistungen • Freudenthaler-Mayrhofer, D./ Sposato, T. (2017): Corporate Design Thinking: Wie Unternehmen ihre Innovationen erfolgreich gestalten • Kerguenne, A./ Schaefer, H./ Taherivand, A. (2017): Design Thinking: Die agile Innovations-Strategie • Kohne, A. (2016): Business Development: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen • Brenner, H./ Misu, C. (2015): internationales Business Development: Export-Märkte, Risikoanalyse, Strategien

Portfolio work

German

6

35

3.0

ILV (Blended Learning, Inverted Classroom)

4

n.N.

2

15_DTI

integrated lecture

Compulsory

nein