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Digital Transformation in the Automotive Industry

Niveau

1. Master cycle

Learning outcomes of the courses/module

The participants:
• know the drivers of the digital transformation (digitalization, industry 4.0, artificial intelligence, autonomous driving, etc.)
• know changing customer needs (e.g. digital lifestyle, car sharing, sustainability) and the resulting challenges
• know the effects of the digital transformation on various stakeholders and can transfer these to their own organization
• can assess and evaluate effects with regard to business management aspects
• can develop strategies for digital business models and value chains
• understand the basic principles and techniques of cybersecurity and can apply them to different digital environments
• are able to develop IoT strategies and plan and monitor their implementation in business processes

Prerequisites for the course

none

Course content

• Introduction to digital transformation
• Autonomous driving and artificial intelligence
• Consumer behavior and digital lifestyle
• Digital value chains
• Development of digital transformation and impact on the industry
• Digitalization in management and strategic corporate development
• Cybersecurity and data protection
• Internet of Things (IoT) and networked devices

Recommended specialist literature

Winkelhake, U. (2021): Die digitale Transformation der Automobilindustrie
Nolting, M. (2021): Künstliche Intelligenz in der Automobilindustrie
Proff, H./ Fojcik, T.M. (Hrsg.) (2018): Mobilität und Digitale Transformation. Technische und betriebswirtschaftliche Aspekte
Gärtner, C./ Heinrich, C. (Hrsg.) (2018): Fallstudien zur Digitalen Transformation. Case Studies für die Lehre und praktische Anwendung

Assessment methods and criteria

Portfolio work

Language

German

Number of ECTS credits awarded

6

Share of e-learning in %

35

Semester hours per week

3.0

Planned teaching and learning method

ILV (Blended Learning, Inverted Classroom)

Semester/trimester in which the course/module is offered

3

Name of lecturer

n.N.

Academic year

Key figure of the course/module

13_DTA

Type of course/module

integrated lecture

Type of course

Compulsory

Internship(s)

nein