Digital Transformation in the Automotive Industry

1. Master cycle

The participants: • know the drivers of the digital transformation (digitalization, industry 4.0, artificial intelligence, autonomous driving, etc.) • know changing customer needs (e.g. digital lifestyle, car sharing, sustainability) and the resulting challenges • know the effects of the digital transformation on various stakeholders and can transfer these to their own organization • can assess and evaluate effects with regard to business management aspects • can develop strategies for digital business models and value chains • understand the basic principles and techniques of cybersecurity and can apply them to different digital environments • are able to develop IoT strategies and plan and monitor their implementation in business processes

none

• Introduction to digital transformation • Autonomous driving and artificial intelligence • Consumer behavior and digital lifestyle • Digital value chains • Development of digital transformation and impact on the industry • Digitalization in management and strategic corporate development • Cybersecurity and data protection • Internet of Things (IoT) and networked devices

Winkelhake, U. (2021): Die digitale Transformation der Automobilindustrie Nolting, M. (2021): Künstliche Intelligenz in der Automobilindustrie Proff, H./ Fojcik, T.M. (Hrsg.) (2018): Mobilität und Digitale Transformation. Technische und betriebswirtschaftliche Aspekte Gärtner, C./ Heinrich, C. (Hrsg.) (2018): Fallstudien zur Digitalen Transformation. Case Studies für die Lehre und praktische Anwendung

Portfolio work

German

6

35

3.0

ILV (Blended Learning, Inverted Classroom)

3

n.N.

13_DTA

integrated lecture

Compulsory

nein