AI in strategic management

1. Zyklus Master

The participants: • have a basic understanding of Generative AI and LLM and can assess how Generative AI works. • can identify potential areas of application for Generative AI in strategic management. • have basic knowledge of different generative models and can assess their areas of application and functionality. • are aware of the ethical aspects of dealing with generative models and are able to reflect on the potential effects of their application. • are able to identify various possible applications of generative AI in strategic management. • develop an understanding of how generative models enable efficiency increases and innovation potential in companies. • are able to assess which (management) tasks in companies can be automated using Generative AI. • understand how Generative AI can be used to improve customer interaction and personalization.

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• Überblick über Generative KI und ihre Anwendungsbereiche • Einführung in Large Language Models (LLM) • Anwendung von Generativen KI-Modellen in der Bild- und Textgenerierung • Ethische Überlegungen im Umgang mit Generativen Modellen • Automatisierung von (Management-)Aufgaben und Geschäftsprozessen • Kundeninteraktion und Personalisierung • Prognosen und Analytik zur Nutzung von KI im strategischen Management

• Foster, D. (2019): Generative Deep Learning: Teaching Machines to Paint, Write, Compose, and Play • Goodfellow, I., Bengio, Y., Courville A. (2016): Deep Learning • Teik Toe, T., Yu Jin, G. (2023): Artificial Intelligence in Business Management

Portfolio

German

6

35

3.0

ILV

1

-

4_KI

integrated lecture

Compulsory