Business model development

1.Semester Master: 1st Study cycle

The students: • know tools with which business models can be developed • are able to apply the process of a business model development • are able to coordinate different participants such as employees, external experts within the framework of a project • know the procedures how to test business models on the market or on the customer for acceptance • are able to set up and accompany the project monitoring • can create a business plan for the foundation of a start-up company

1.Semester: 1st Study cycle

• Selected tools for business model development in transformation processes • Hierarchy-independent selection of employees and external experts • Structured implementation of the business model development project • Implementation of the testing phase on the market or at the customer • Basics of project coordination using modern management tools • Establishment of a project monitoring incl. reporting system

Ematinger, R. (2018) Von der Industrie 4.0 zum Geschäftsmodell 4.0: Chancen der digitalen Transformation, Wiesbaden. Kreutzer, R. T., Neugebauer, T. & Pattloch, A. (2017) Digital Business Leadership: Digitale Transformation - Geschäftsmodell-Innovation - agile Organisation - Change-Management, Wiesbaden. Schallmo, D. (2015) Bestehende Ansätze zu Business Model Innovationen: Analyse und Vergleich der Geschäftsmodelle, Wiesbaden.

Seminar thesis

German

2

0

1.0

• The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.

1

Director of studies

1

integrated lecture

Compulsory

none