Business model development
Niveau
1.Semester Master: 1st Study cycle
Learning outcomes of the courses/module
The students:
• know tools with which business models can be developed
• are able to apply the process of a business model development
• are able to coordinate different participants such as employees, external experts within the framework of a project
• know the procedures how to test business models on the market or on the customer for acceptance
• are able to set up and accompany the project monitoring
• can create a business plan for the foundation of a start-up company
• know tools with which business models can be developed
• are able to apply the process of a business model development
• are able to coordinate different participants such as employees, external experts within the framework of a project
• know the procedures how to test business models on the market or on the customer for acceptance
• are able to set up and accompany the project monitoring
• can create a business plan for the foundation of a start-up company
Prerequisites for the course
1.Semester: 1st Study cycle
Course content
• Selected tools for business model development in transformation processes
• Hierarchy-independent selection of employees and external experts
• Structured implementation of the business model development project
• Implementation of the testing phase on the market or at the customer
• Basics of project coordination using modern management tools
• Establishment of a project monitoring incl. reporting system
• Hierarchy-independent selection of employees and external experts
• Structured implementation of the business model development project
• Implementation of the testing phase on the market or at the customer
• Basics of project coordination using modern management tools
• Establishment of a project monitoring incl. reporting system
Recommended specialist literature
Ematinger, R. (2018) Von der Industrie 4.0 zum Geschäftsmodell 4.0: Chancen der digitalen Transformation, Wiesbaden.
Kreutzer, R. T., Neugebauer, T. & Pattloch, A. (2017) Digital Business Leadership: Digitale Transformation - Geschäftsmodell-Innovation - agile Organisation - Change-Management, Wiesbaden.
Schallmo, D. (2015) Bestehende Ansätze zu Business Model Innovationen: Analyse und Vergleich der Geschäftsmodelle, Wiesbaden.
Kreutzer, R. T., Neugebauer, T. & Pattloch, A. (2017) Digital Business Leadership: Digitale Transformation - Geschäftsmodell-Innovation - agile Organisation - Change-Management, Wiesbaden.
Schallmo, D. (2015) Bestehende Ansätze zu Business Model Innovationen: Analyse und Vergleich der Geschäftsmodelle, Wiesbaden.
Assessment methods and criteria
Seminar thesis
Language
German
Number of ECTS credits awarded
2
Share of e-learning in %
0
Semester hours per week
1.0
Planned teaching and learning method
• The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.
Semester/trimester in which the course/module is offered
1
Name of lecturer
Director of studies
Academic year
Key figure of the course/module
1
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none