Crossmedia-Production & Digital Design I

second cycle Master

Students gain detailed knowledge with respect to convergence, crossmedia added value as well as content development & content management.
They learn the basic techniques of web and screen designs and are able
to apply the principles of usability for the independent creation of websites with multimedia content.

Module WBW

At the beginning of the course, an introduction to crossmedia content production is given (content development, format development, crossmediality, convergence and crossmedia added value among others). Building on the course Fundamentals of the Web (Semester 1), conception and implementation of web presences is taught in theory and practice whereby the following topics are addressed more specifically:
- Web and screen design
- Usability
- Design of interactive media
- Advanced website programing with emphasis on HTML5 (or subsequent standards), WYSIWYG editor of Adobe CS (current version), integration of various media formats, netcasting & blogging software, further topics: CMS, Javascript & Ajax

- Fries, C. (2016): Grundlagen der Mediengestaltung. 5. Auflage, Hanser
- Krömker, H. (2005): Handbuch Medienproduktion: Produktion von Film, Fernsehen, Hörfunk, Print, Internet, Mobilfunk und Musik. VS
- Mahrdt, N. (2017): Crossmedia. 6. Auflage, Gabler
- Shelly, G., & Campbell, J. (2017): Web Design. 6. Auflage, Shelly Cashman

Project work

German

6

20

3.0

lecture, group work, presentation and task discussion

2

Prof. (FH) Dr. Wolfgang Reitberger

1. year of studies

VT.CMP.1

integrated lecture

Compulsory

not applicable